Irish Whiskey Market Size To Reach $6.40 Billion By 2030

Irish Whiskey Market Growth & Trends

The global irish whiskey market size is expected to reach USD 6.40 billion by 2030, growing at a CAGR of 7.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market has experienced a resurgence in recent years, driven by several key factors. One significant factor is the growing global interest in premium and craft spirits. Consumers are increasingly seeking high-quality, authentic products with a unique story, and Irish whiskey has positioned itself well in this regard. The premiumization trend has been instrumental in driving the expansion of the Irish whiskey market, with connoisseurs and casual drinkers alike showing a growing appreciation for the complexity and heritage of Irish whiskey.

Furthermore, the increasing popularity of whiskey-based cocktails has contributed to the market's growth. Bartenders and mixologists worldwide have embraced Irish whiskey for its versatility and distinct flavor profile, leading to its incorporation into an array of innovative and classic cocktail recipes.

Additionally, the strong focus on innovation and product diversification within the Irish whiskey industry has played a pivotal role in driving market growth. Distilleries have been introducing new expressions, experimenting with cask finishes, and highlighting the unique characteristics of different regions, thereby capturing the interest of whiskey enthusiasts and expanding the market's appeal.

Moreover, the ongoing expansion of the global middle class, particularly in emerging markets, has widened the consumer base for premium spirits such as Irish whiskey. As disposable incomes rise, more consumers have the means to explore and invest in higher quality products, leading to an increase in demand for Irish whiskey across various demographics.

Finally, the industry's commitment to sustainability, transparent sourcing, and adherence to traditional production methods has resonated with environmentally and socially conscious consumers. This commitment to ethical and sustainable practices has further contributed to the positive image and growth of the Irish whiskey market.

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Irish Whiskey Market Report Highlights

• Based on product, the blended Irish whiskey segment accounted for a global revenue share of 80.99% in 2023. Consumers are increasingly seeking high-quality yet accessible whiskey options, and blended Irish whiskey offers a smooth, balanced flavor profile that appeals to both new and seasoned whiskey drinkers. Additionally, the rise in cocktail culture has boosted the popularity of blended Irish whiskey, as it blends well with other ingredients while maintaining its distinct character. The expanding distribution networks and marketing efforts by major Irish whiskey brands are also contributing to the segment’s growth.

• Based on price, the premium priced Irish whiskey segment is anticipated to grow at a CAGR of 7.4% from 2024 to 2030. Consumers are increasingly willing to pay more for premium brands that offer superior quality, distinctive flavor profiles, and heritage. Additionally, limited edition releases and exclusive aged varieties appeal to collectors and connoisseurs, further fueling the premium segment. The trend towards premiumization in the broader alcohol market also supports the willingness to pay higher prices for Irish whiskey.

• Sales of Irish whiskey through off-trade channels are anticipated to grow at a CAGR of 7.2% from 2024 to 2030. The growing consumer interest in premium and craft spirits, the rising popularity of whiskey as a versatile drink for at-home consumption, and effective marketing strategies by brands that highlight the heritage and quality of Irish whiskey. Additionally, the expansion of product ranges and the availability of smaller, more affordable bottle sizes in supermarkets and liquor stores are making Irish whiskey more accessible to a broader audience.

• The Irish whiskey market in North America is expected to grow at a CAGR of 7.0% from 2024 to 2030. The market for Irish whiskey in North America is driven by increasing consumer demand for premium and craft spirits, a growing interest in unique and high-quality alcoholic beverages, and the successful marketing and branding efforts by Irish whiskey producers. Additionally, the trend towards premiumization, where consumers are willing to pay more for higher quality and distinctive products, has significantly boosted the popularity of Irish whiskey. The rise of cocktail culture and the expanding availability of Irish whiskey in bars and retail outlets also contribute to its growing market presence in North America.

Irish Whiskey Market Segmentation

Grand View Research has segmented the global Irish whiskey market based on product, price, distribution channel, and region:

Irish Whiskey Product Outlook (Revenue, USD Million, 2018 - 2030)

• Blended

• Single Malt

• Single Pot Still

• Single Grain

Irish Whiskey Price Outlook (Revenue, USD Million, 2018 - 2030)

• Mass

• Premium

Irish Whiskey Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• On-Trade

• Off-Trade

Irish Whiskey Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • Spain

  • Italy

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Central and South America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the Irish Whiskey Market

• Jameson

• Bushmills

• Redbreast

• Green Spot

• Tullamore D.E.W.

• Teeling

• Kilbeggan

• Dingle Distillery

• The Shed Distillery

• Cooley Distillery