Intimate Lingerie Market Size To Reach $27.37 Billion By 2030

Intimate Lingerie Market Growth & Trends

The global intimate lingerie market size was estimated to reach USD 27.37 billion in 2030 and is anticipated to expand at a CAGR of 9.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The social perspective on body positivity and self-acceptance has undergone a considerable change. As a result, people are more aware of and accepting of different body kinds and sizes. Customers now look for intimate lingerie that celebrates their uniqueness, compliments their body type, and fosters confidence. As a result, lingerie companies now provide a wider variety of items and have expanded their size ranges as a result of body positivity.

The briefs segment dominated the market by holding a major share in 2023. Soft and comfortable fabrics like cotton, modal, microfiber, or combinations of these are frequently used to make briefs. They are available in many different cuts and patterns, such as high-cut, low-cut, bikini, hipster, and boyshorts. Briefs have a number of benefits such as they are a suitable option for everyday use, and are appropriate for a variety of activities, including sports and physical activity. Due to their comfortable and practical shape, briefs are becoming increasingly popular as intimate clothing. Additionally, briefs come in a variety of fashionable patterns and hues to accommodate different tastes and preferences.

The offline segment held the largest market size in 2023. Since offline stores provide a wide selection of options to accommodate different preferences and sizes, intimate lingerie brands and designs are typically found there. Customers can try on various styles and sizes of intimate lingerie in these stores' fitting rooms to ensure a perfect fit and comfort. In their specialized lingerie section, department shops frequently provide a variety of intimate underwear. They have a variety of brands and looks to provide customers options.

Asia Pacific accounted for a significant share of the market in 2023. The region is home to numerous nations with different cultural conventions, tastes, and levels of income, making it a thriving and dynamic market for intimate clothing. The growing middle-class population and rising disposable income in nations like China, India, and Southeast Asian countries are some of the major factors driving the Asia Pacific intimate lingerie industry. Consumers are investing more of their budget to personal care and fashion, especially intimate lingerie, as their salaries rise. The desire for a wide variety of lingerie products, from everyday necessities to opulent and premium designs, is being fueled by this trend.

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Intimate Lingerie Market Report Highlights

• Europe is expected to grow with a considerable CAGR over the forecast period from 2024 to 2030. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability.

• Shapewear segment is estimated to grow with the highest CAGR over the forecast period. The rising demand for stylish, trendy, comfortable shapewear designs and options to achieve a streamlined and smooth silhouette is driving the segment’s growth.

• Online channel is expected to grow with the highest CAGR. Market growth is being driven by the increasing use of online channels for shopping purposes as it provides convenience and comfort.

Intimate Lingerie Market Segmentation

Grand View Research has segmented the global intimate lingerie market on the basis of product type, distribution channel, and region:

Intimate Lingerie Product Type Outlook (Revenue, USD Million, 2018 - 2030)

• Briefs

• Bras

• Shapewear

• Others

Intimate Lingerie Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Intimate Lingerie Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Indonesia

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Intimate Lingerie Market

• Victoria's Secret

• Zivame

• Gap, Inc.

• Triumph International

• Calvin Klein

• WACOAL HOLDINGS CORP.

• Chantelle

• HanesBrands Inc

• Hunkemöller

• Natori