In-app Purchase Market Size To Reach $449.90 Billion By 2030

In-app Purchase Market Growth & Trends

The global in-app purchase market size is anticipated to reach USD 449.90 billion by 2030, registering a CAGR of 12.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increased desire for automated and integrated solutions bodes well for the market's growth. The demand for technologically advanced in-app purchase (IAP) solutions is growing as more businesses are opting for simplified and robust software to reduce reliance on human resources, minimize mundane chores, and reduce manual errors. For instance, mobile applications and digital wallets have mostly replaced physical loyalty and old punch cards. This move gives customers ease while also providing businesses with better insight into customer behavior.

The in-app purchase solutions allow the user to see real-time statistics on how customers interact with their business. Organizations can use this information to generate unique and effective ways to strengthen loyalty programs and the brand. The software for each consumer can also create individual profiles. Furthermore, firms can monitor and comprehend consumer involvement, subscription utilization, and usage frequency depending on customer behavior. Customer Service Managers (CSMs) develop programs and plans to target specific consumers to increase customer retention, satisfaction, and engagement.

The rapid increase in the number of smartphone users suggests that more individuals are exposed to online ads and prompted to consider online shopping. The number of individuals owning a smartphone or using the internet remains high in developed economies, whereas it is increasing in emerging economies. The growing number of internet users, particularly in the emerging economies of Asia Pacific, Latin America, and the Middle East, is expected to contribute to the growth of the market. Therefore, the rising proliferation of smartphones, growing internet usage rate, and rising consumer preference for online shopping are among the primary factors propelling the growth of the market.

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In-app Purchase Market Report Highlights

• The iOS segment dominated the global market revenue, with a market share in 2022. The operating system increases security by minimizing the surface area for potential strikes and ensures that programs can function even while not connected to the internet.

• The auto-renewable subscription segment dominated the global market revenue, with a market share in 2022. Customers are less likely to cancel or switch to a rival if they are automatically enrolled in a recurring plan, which can boost customer lifetime value and retention rate.

• The gaming segment dominated the global market revenue, with a market share in 2022. The segment growth can be attributed to the broadening demographics, increased accessibility, social interaction, and population growth.

• Companies such Apple Inc., Disney, King.com Ltd., Netflix, Inc., Roblox Corporation, and Google LLC, among others are in the field of in-app purchase industry that are likely to pose promising competition to the existing competitors.

In-app Purchase Market Segmentation

Grand View Research has segmented the global in-app purchase market based on operating system, type, application, and region:

In-app Purchase Operating System Outlook (Revenue, USD Billion, 2018 - 2030)

• Android

• iOS

• Others

In-app Purchase Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Consumable

• Non-consumable

• Auto Renewable Subscription

• Non-Renewing Subscriptions

In-app Purchase Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Gaming

• Entertainment & Music

• Health & Fitness

• Travel & Action

• Social Networking

• Finance

• Others

In-app Purchase Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

• Latin America

  • Brazil

  • Mexico

• Middle East and Africa

  • Saudi Arabia

  • UAE

  • South Africa

List of Key Players in the In-app Purchase Market

• Apple Inc.

• Disney

• Google LLC

• King.com Ltd.

• Netflix, Inc.

• Creative Clicks

• AdMaven

• POCKETGUARD

• PubMatic

• Roblox

• InMobi

• Brainly

• Recurly

• Propeller Ads

• Tango