Hydrogel Face Mask Market To Reach $240.0 Million By 2030

Hydrogel Face Mask Market Growth & Trends

The global hydrogel face mask market size is anticipated to reach USD 240.0 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 11.0% from 2024 to 2030. Rising consumer awareness regarding the benefits of hydrogel will drive the market demand for hydrogel face masks over the forecast period. A hydrogel face mask is a risk-free, affordable, and effective alternative to conventional masks. It is widely used for curing a wide range of skin problems such as acne, wrinkles, discoloration, hyperpigmentation, sun damage, and others.

Prominent brands including Taiki are launching various types of hydrogel face masks and patches with differentiating formulas and shapes for varied skincare types. Consumers from millennials to baby boomers are catching on to the sheet mask trend and are always looking for the newest products. The hydrogel mask offers higher efficacy, increased adhesion and occlusion over traditional sheet masks, and an added cooling effect.

The mass hydrogel face mask segment accounted for a significant share of global revenue in 2022. This can be attributed primarily to the growing endorsement of hydrogel face masks on social media by celebrities for glowing and younger-looking skin. This will further propel the segment’s growth. Market players such as The Natural Face Lift Company, and BIOEFFECT are offering a range of LED hydrogel face masks that are specifically designed to let photons of light emitted by LED masks pass through the skin and deliver intense moisturization to the face.

The specialty stores contributed a majority of the share to become the largest division in the global revenue in 2022. Several specialty stores stock unique products to attract more consumers. Moreover, these stores also take advantage of the popularity of niche and unique face masks like LED or hydrogel, which are in huge demand among well-informed consumers. Evolving beauty propensities and preferences for both specialized and generic face masks that help in rejuvenating skin are significant driving factors for specialty stores. The hydrogel face mask market is consolidated in nature with the presence of a large number of international players and few regional players. 

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Hydrogel Face Mask Market Report Highlights

• The mass products segment dominated the global industry and accounted for a revenue share of 84.4% in 2023. The segment's growth is characterized by growing consumer interest in skincare and overall grooming.

• The all-skin hydrogel face mask segment has the largest revenue share in 2023. The market is driven by the suitability of all-skin hydrogel face masks for various skin types, such as sensitive skin.

• The synthetic polymers-based type segment had the largest revenue share in 2023. Hydrogel face masks containing synthetic polymers continue to dominate the market, owing to their growing availability in comparison to natural ones.

• Specialty stores accounted for the largest revenue share in 2023. increasing number of prominent stores, such as Sephora and Ulta Beauty Inc.

• Asia Pacific hydrogel face mask market dominated the revenue share with 37.9% in 2023. The skincare and grooming industry has experienced rapid development, structural adjustment, and industrial upgrading in significant economies in China, South Korea, Japan, Australia, and India in recent years.

Hydrogel Face Mask Market Segmentation

Grand View Research has segmented the global hydrogel face mask market report based on product, application, skin, type, distribution channel, and region:

Hydrogel Face Mask Product Outlook (Revenue, USD Million, 2018 - 2030)

• Mass

• Premium

Hydrogel Face Mask Application Outlook (Revenue, USD Million, 2018 - 2030)

• Skin Brightening

• Anti-Aging

• Anti-Acne

• Others (Anti-Wrinkle, Soothing)

Hydrogel Face Mask Skin Outlook (Revenue, USD Million, 2018 - 2030)

• Dry

• Oily

• All

Hydrogel Face Mask Type Outlook (Revenue, USD Million, 2018 - 2030)

• Natural/Bio-Cellulose based

• Synthetic Polymers based

Hydrogel Face Mask Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Pharmacy & Drug Stores

• Online

• Others

Hydrogel Face Mask Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List Of Key Players in the Hydrogel Face Mask Market

• Heritage Brands

• Unilever

• L’oréal Groupe

• 111SKIN

• Johnson & Johnson Services, Inc.

• Minerva Research Labs

• TULA Life, Inc.

• ENSBEAUTYGROUP

• The Natural Face Lift Company

• BIOEFFECT