The global household humidifier market size is expected to reach USD 4.93 billion in 2030 and is projected to grow at a CAGR of 4.7% from 2024 to 2030. Rising awareness about the health effects of dry air, including dry throat, nose irritation, dry cough, sinus congestion, dry skin, and bloody noses, is driving the growth. Rising demand for the product from houseplant owners to maintain a specific level of indoor humidity, is also projected to further fuel the demand.
These products have low operational cost as they require very less electricity. Several smart whole-home products automatically adjust the humidity level based on the temperature of the home and they require very little maintenance. These products are connected to the central HVAC system of the home which maintains the humidity of the entire home. Such advantages of the product are anticipated to bode well for the segment growth.
These channels are expected to remain a key medium as they provide after-sale-services including installation, maintenance, and repair. Online channel, on the other hand, is expected to witness the fastest CAGR, owing to the rapid adoption of e-commerce as a purchasing medium owing to the convenience, add-on services such as Cash-on-Delivery (COD), cashback offers, coupon benefits, and free home delivery. Additionally, increasing digitalization in developing economies including China and India on account of supportive government policies for improving internet connectivity along with smartphone penetration is anticipated to drive the growth.
High consumer awareness about the negative effects of low humidity or dry air and the cold weather conditions in U.S. and Canada are projected to continue driving the regional product demand during the forecast period. The product sales fluctuate during cold and warm seasons due to the weather dependency of the product.
Key participants operating in the market for household humidifiers include Jarden Corporation; Boneco AG (Air-O-Swiss); Aprilaire; Dyson Ltd; Crane USA; Honeywell International Inc.; Essick Air Products, Inc.; Hunter Home Comfort; Guardian Technologies; Venta Air Technologies, Inc.; and Stadler Form Aktiengesellschaft.
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Ultrasonic is expected to witness the fastest CAGR of 5.2% during the forecast period
The offline segment dominated the market in 2023. The growth can be attributed to a rise in specialty store shopping as these stores focus on products such as electronic or home appliances etc
Portable household humidifier dominated the market and accounted for a share of 91.7% in 2023
Grand View Research has segmented the global household humidifier market report based on application, product, distribution channel and region
Household Humidifier Application Outlook (Revenue, USD Million, 2018 - 2030)
Portable
Whole-house
Household Humidifier Product Outlook (Revenue, USD Million, 2018 - 2030)
Ultrasonic
Cool mist
Warm mist
Household Humidifier Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Household Humidifier Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia & New Zealand
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
South Africa
List of Key Players in Household Humidifier Market
Jarden Corporation (Newell Rubbermaid)
Boneco AG
Aprilaire
Dyson Ltd
Crane USA
Honeywell International Inc.
Essick Air Products, Inc.
Hunter Home Comfort
Guardian Technologies (Lasko)
Venta Air Technologies, Inc.
Stadler Form Aktiengesellschaft
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