Herbal & Organic Mascara Market To Reach $227.63 Million By 2030

Herbal & Organic Mascara Market Growth & Trends

The global herbal and organic mascara market size is expected to reach USD 227.63 million by 2030, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 7.9% from 2025 to 2030. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.

Continuously evolving make up trends and influence of social media and beauty bloggers is anticipated to drive the demand for makeup products, such as mascaras, especially among young generation. In addition, growing popularity of natural ingredients is expected to result in increasing use of organic and herbal mascara. Most companies opt for social media marketing and product promotions through makeup artists, vloggers, and social media influencers to introduce their new products. However, mass market brands choose celebrity endorsements to endorse their products to gain from their credibility. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors.

Liquid mascara is anticipated to hold the largest share of the herbal and organic mascara market. The product is anticipated to register increased usage owing to its light weight, easy application, and long lasting effect. Manufacturers focus on product innovation to enhance user experience and to reach newer consumer base. For instance, in February 2019, Inika launched new mascaras with 100% natural and vegan ingredients, in three variants, namely, The Mascara, Bold Lash, and Curvy Lash.

Online distribution channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. Online channels display a wide assortment of product with detailed information as well as customer reviews. This increases the ease of purchase through online channels. Moreover, availability of discounts and offers coupled with fast shipping is anticipated to positively influence the growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS provide easy purchase of herbal and organic mascara online.

Asia Pacific is anticipated to witness the fastest CAGR of over 5% during the forecast period. Innovative promotional strategies coupled with launch of daily use herbal and organic mascara is anticipated to fuel the regional demand. Moreover, government initiatives to promote domestic cosmetic industry are projected to create growth opportunities for the market. For instance, innovative reforms by the government of Indonesia have marked domestic cosmetic industry under the National Development Plan for Industry. This factor is projected to drive the regional market for herbal and organic mascara.

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Herbal & Organic Mascara Market Report Highlights

• The liquid mascara segment dominated the global herbal and organic mascara market based on product, with a revenue share of 72.3% in 2024.

• The gel/cream mascara segment is also expected to experience the fastest CAGR from 2025 to 2030.

• The offline segment held the largest revenue share of the herbal and organic mascara market in 2024. Offline sale channels, including supermarkets, hypermarkets, retail stores, and salons, offer multiple mascara offerings from different beauty brands to customers.

• The North America herbal & organic mascara industry dominated the global market, with a revenue share of 34.7% in 2024.

Herbal & Organic Mascara Market Segmentation

Grand View Research has segmented the global herbal and organic mascara market on the basis of product, distribution channel, and region:

Herbal & Organic Mascara Product Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid

• Gel/Cream

Herbal & Organic Mascara Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Herbal & Organic Mascara Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

• Central & South America

  • Brazil

• MEA

  • South Africa

List of Key Players of Herbal & Organic Mascara Market

• Ecco Bella

• Ulta Beauty, Inc.

• Lotus Herbals Limited

• Odylique

• JOSIE MARAN COSMETICS

• Au Naturale, Llc

• RMS Beauty

• Endlessly Beautiful

• Skin2Spirit

• EVXO Cosmetics