Hemp Protein Powder Market To Reach $451.3 Million By 2030

Hemp Protein Powder Market Growth & Trends

The global hemp protein powder market size is estimated to reach USD 451.3 million in 2030, growing at a CAGR of 15.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The legalization of hemp cultivation in several countries, particularly in North America and Europe, is facilitating greater production and availability of hemp protein powder. This regulatory shift is also driving investment in hemp-based product innovation and marketing.

The market presents several opportunities for growth and expansion. One significant opportunity lies in the increasing demand for organic and non-GMO products. As consumers become more health-conscious and environmentally aware, they are seeking out products that align with their values. Companies that can offer certified organic and non-GMO hemp protein powder are likely to capture a larger share of the market. Another opportunity exists in the development of new product formulations and applications.

For instance, incorporating hemp protein into ready-to-drink beverages, protein bars, and other convenient formats can attract a broader consumer base. Furthermore, there is potential for growth in emerging markets, where increasing disposable incomes and awareness of health and wellness trends are driving demand for premium nutritional products. Companies that can establish a presence in these markets through effective distribution and marketing strategies will likely see substantial growth.

The rising incidence of lifestyle-related diseases is driving consumers to seek healthier dietary options. Hemp protein powder, with its high protein content, low fat, high fiber, and rich nutrient profile, is becoming a preferred choice for those looking to improve their diet and manage their health more effectively.

North America accounted for the largest share of the market and is estimated to expand at a significant CAGR over the forecast period. Increased marketing efforts and educational campaigns about the benefits of hemp protein powder have raised awareness and stimulated demand in the North America region. Consumer education initiatives highlight its nutritional value and versatility in culinary applications.

Major players in the market include Manitoba Harvest, Navitas Organics, Nutiva, Evo Hemp, Sunwarrior, India Hemp and Co., Terrasoul Superfoods, India Hemp Organics, Anthonys Goods and Health Horizons. These companies are recognized for their expertise in producing hemp-based products, including hemp protein powder, and have established themselves in the health food and dietary supplement markets.

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Hemp Protein Powder Market Report Highlights

• Asia Pacific is expected to grow with a CAGR of 16.9% from 2024 to 2030. The expanding health and wellness market in the Asia Pacific includes a growing segment of consumers willing to invest in dietary supplements and functional foods. Hemp protein powder fits into this trend as a popular choice for enhancing nutritional intake. Increased availability of hemp protein powder through online platforms and health food stores has made it more accessible to consumers across the Asia Pacific region. Product innovations, such as flavored varieties and convenient packaging, also contribute to its popularity.

• The organic hemp protein powder segment is estimated to grow at the fastest CAGR over the forecast period. Increasing consumer awareness and interest in health and wellness have driven the demand for organic products. Consumers perceive organic hemp protein powder as a healthier option compared to conventional varieties due to its natural cultivation methods, free from synthetic chemicals, pesticides, and GMOs.

• The flavored hemp protein powder segment is estimated to grow at the fastest CAGR over the forecast period. Flavored hemp protein powder provides consumers with a variety of options to suit their taste preferences and dietary preferences. This variety allows consumers to choose flavors that complement their favorite recipes, such as smoothies, shakes, or baked goods.

• Health stores distribution channel is expected to grow at the fastest CAGR over the forecast period from 2024 to 2030. Many health stores emphasize natural, organic, and sustainably sourced products, including hemp protein powder. Consumers who prioritize clean-label ingredients, free from additives and artificial substances, are more likely to purchase hemp protein powder from these establishments.

Hemp Protein Powder Market Segmentation

Grand View Research has segmented the global hemp protein powder market based on nature, flavor, distribution channel, and region:

Hemp Protein Powder Nature Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

Hemp Protein Powder Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Unflavored/Regular

• Flavored

  • Chocolate

  • Vanilla

  • Berry

  • Others

Hemp Protein Powder Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience Stores

• Health Stores

• Online

• Others

Hemp Protein Powder Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Hemp Protein Powder Market

• Manitoba Harvest

• Navitas Organics

• Nutiva

• Evo Hemp

• Sunwarrior

• India Hemp and Co.

• Terrasoul Superfoods

• India Hemp Organics

• Anthonys Goods

• Health Horizons