The global healthcare navigation platform market size is estimated to reach USD 17.67 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to witness a CAGR of 8.49% from 2024 to 2030. Factors such as the rise in adoption of data-driven technologies,growing emphasis on patient-centric care, and the need for improved navigation platforms for organizations are anticipated to drive market growth in the upcoming years. Moreover, substantial investment requirements and a need for more skilled healthcare IT professionals impede the market's expansion.
Customers consistently seek integrated solutions encompassing various aspects of healthcare navigation, such as health benefits guidance, well-being engagement, care coordination, and advocacy. To cater to this demand, service providers are implementing AI and Machine learning technology to innovate or develop new platforms. For instance, in May 2023, Sharecare launched Sharecare+, its digital-first, precision advocacy solution to scale benefits navigation efficiently and integrated clinical care delivery. The purpose of Sharecare+ is to identify the person’s needs with the help of its expertise in clinical coaching & lifestyle with AI-powered digital capabilities and a robust set of analytics.
Furthermore, the pricing of healthcare navigation services plays a crucial role in market growth. As the growing demand for healthcare navigation services to help people access the care they need is increasing. The service providers are innovating the services, ensuring that these services are accessible and affordable to the organization and their employees. Moreover, the prices vary based on the type of services as per the requirement of a company. For instance, Healthcare Navigation, LLC offers healthcare navigation and advocacy services in three categories, which are as follows: basic, premium, and platinum. The basic prices of the services may start from USD 1,200/individual per year. For premium, the solution is offered at USD 2,000/year for individuals and customized for couples & families, and platinum is offered at USD 4,000/yearly for individuals.
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In terms of deployment, the cloud-based segment dominated the market share of over 63% in 2023, owing to solutions such as secure storage for patient data, seamless integration with other healthcare systems, and accessibility from anywhere that are offered by platforms, enabling healthcare providers and patients to access and utilize healthcare navigation tools and resources efficiently.
In terms of end-use, the large enterprises segment dominated the market share in 2023owing to their substantial financial resources, comprehensive employee wellness initiatives, and a strategic focus on leveraging advanced healthcare technologies.
North America dominated the market for healthcare navigation platforms and accounted for the largest revenue share in 2023. This can be attributed to the investment in streamlined healthcare navigation solutions by organizations in the region and the presence of key healthcare navigation platform players.
Market players operating in the healthcare navigation platform market include Quantum CorpHealth Pvt Ltd.; Accolade; Transcarent; Included Health, LLC; Sharecare, Inc.; Apree Health; Health Advocate; Health Joy, LLC; Wellframe
Grand View Research has segmented the healthcare navigation platform market on the basis of deployment, end-use, and region:
Healthcare Navigation Platform Deployment Outlook (Revenue, USD Million, 2018 - 2030)
On-Premises
Cloud Based
Healthcare Navigation Platform End-use Outlook (Revenue, USD Million, 2018 - 2030)
Large Enterprises
Small and Medium Enterprises (SMEs)
Healthcare Navigation Platform Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Sweden
Norway
Denmark
Asia Pacific
Japan
China
India
Australia
Thailand
South Korea
Latin America
Brazil
Mexico
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players of Healthcare Navigation Platform Market
Quantum CorpHealth Pvt Ltd.
Accolade
Transcarent
Included Health, LLC
Sharecare, Inc.
Apree Health
Health Advocate
Health Joy, LLC
Wellframe
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