Hair Mask Market To Reach $991.9 Million By 2030 | CAGR 5.4%

January 2025 | Report Format: Electronic (PDF)

Hair Mask Market Growth & Trends

The global hair mask market size is expected to reach USD 991.9 million by 2030, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 5.4% from 2024 to 2030. Growing demand for hair nourishing products due to increasing concerns about the damaging effects of pollution, excessive heating tools, harsh shampoo, and ultraviolet sun rays, has been driving the product demand. In addition, rising demand from make population is expected to boost the market growth.

Thermal steam products led the global market in 2018, accounting for over 80% of the total revenue share. Majority of the salons and spas use these products as they provide deep nourishment. On the other hand, the steam-free product segment is expected to expand at the fastest CAGR over the forecast period. These products have been gaining significant popularity in the individual application segment as they are easy to use and more economical than the steam products.

Sales through the offline channel held the largest market share in 2018. Hypermarkets, specialty stores, and convenience stores are among the widespread distribution channels in the world. However, the online channel is expected to witness the fastest CAGR of 8.5% from 2019 to 2025. Rising penetration of smartphones is driving the growth of e-commerce in this industry. Key online retails of the beauty industry include Sephora, allbeauty, Lookfantastic, Feelunique, LoveLula, Myshowcase, Cult Beauty, and Beauty Bay.

Asia Pacific is projected to register the fastest CAGR of more than 7% from 2019 to 2025. Rising number of salons in developing countries including China, Malaysia, and India among others is expected to boost the regional market growth.

The key competitors in the hair mask market include L'Oréal S.A.; Coty Inc.; Unilever; Henkel AG & Co. KGaA; Revlon, Inc.; Kao Corporation; Shiseido Co., Ltd.; The Procter & Gamble Company; Eva NYC; OLAPLEX; and Arvazallia. New product developments are expected to remain one of the key strategies among the market participants in near future.

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Hair Mask Market Report Highlights

Steam-free product segment is expected to register the fastest CAGR over the forecast period due to growing demand for convenient products that can be used at home
Asia Pacific is expected to witness the fastest CAGR over the forecast period owing to the rising spending on personal care products in developing countries such as China, India, and Malaysia
In terms of application, The commercial segment accounted for the largest market revenue share in 2023. Salons and spas increasingly incorporate hair masks into their treatment offerings to cater to clients pursuing premium and customized hair care solutions.
The online distribution segment is anticipated to register the fastest CAGR over the forecast period. Online shopping allows consumers to browse and purchase hair masks from the comfort of their homes, eliminating the need to visit physical stores

Hair Mask Market Segmentation

Grand View Research has segmented the global hair mask market report based on product, application, distribution channel, nature, hair, packaging, and region:

Hair Mask Product Outlook (Revenue, USD Million, 2018 - 2030)