The global hair growth supplement and treatment market size is expected to reach USD 11.58 billion by 2030, exhibiting a CAGR of 6.15% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing awareness and concern about hair health and aesthetics among the global population have driven the demand for hair growth products and treatments. In addition, due to the increasing awareness of the potential adverse effects associated with synthetic or chemical-based treatments, consumers are becoming more discerning about the ingredients they apply to their hair & scalp and their potential long-term consequences. As a result, the demand for organic hair growth supplements & treatments that utilize natural ingredients and are free from harmful chemicals is rising. Consumers are becoming increasingly mindful of the impact of their choices on the environment and are seeking sustainable and eco-friendly options. Organic haircare products often use environmentally friendly sourcing & production methods, appealing to those who prioritize personal and environmental well-being.
In parallel with the organic trend, the market is witnessing a surge in new product launches. Companies are continuously innovating & expanding their product portfolios to meet the evolving needs and preferences of consumers. These new launches often leverage scientific research and cutting-edge technologies to provide effective & targeted solutions. For instance, in February 2023, Capillus, a prominent player in hair regrowth and restoration through the utilization of laser therapy devices, introduced its Nurish products made from Cynatine HNS, a cosmeceutical component sourced from proteins naturally occurring in the human body. Moreover, the adoption of advanced therapies like exosome-based treatments reflects the growing interest in cutting-edge solutions for hair growth. In addition, consumers are willing to explore innovative options that offer promising results, particularly when supported by clinical research & evidence. These factors are anticipated to fuel the market growth in the coming decade.
While the hair growth industry offers a wide range of solutions promising improved hair health, the effectiveness of these products can vary significantly from one individual to another, and safety concerns can limit market growth. Various products in the market may lack robust scientific evidence to support their claims. When the efficacy of a hair growth supplement or treatment is not adequately substantiated, it can erode confidence in the product and the industry. Safety concerns are also a major issue, as individuals worry about potential adverse effects, allergic reactions, or adverse interactions with other medications or health conditions.
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Based on type, the market is segmented into supplements, pharmaceuticals, and devices. The pharmaceuticals segment held the largest market share of 88.50% in 2023. As consumers continue to seek safe and effective solutions, the pharmaceutical sector is poised for continued expansion within the market. On the other hand, the supplements segment is expected to grow at the fastest CAGR of 14.90% over the forecast period
Asia Pacific dominated the market with a share of 45.71% in 2023, owing to the presence of major market players, increasing emphasis on personal grooming, and well-established healthcare infrastructure. These factors are anticipated to boost the market for hair growth supplements & treatments in the region over the forecast period
Europe is expected to grow at a significant CAGR of 5.50% over the forecast period. The growing population and high prevalence of nutritional deficiency are boosting the market in Europe
Grand View Research has segmented the global hair growth supplement and treatment market based on type, and region:
Hair Growth Supplement & Treatment Type Outlook (Revenue, USD Million, 2018 - 2030)
Supplements
By Type
Single-ingredient
Multi-ingredient
By Form
Powder
Gummies & Soft Gels
Tablets
Capsules
Liquid
Serum
Shampoo
Others
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Pharmacies
Drug & Pharma Stores
Pharmaceuticals
Oral
Propecia
Minoxidil
Topical & Injectable
Propecia
Minoxidil
Exosome-based Therapies
Devices
Hair Growth Supplement & Treatment Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
Japan
China
India
Australia
South Korea
Thailand
Latin America
Brazil
Mexico
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players in Hair Growth Supplement And Treatment Market
Nutraceutical Wellness Inc. (Unilever)
Viviscal Limited. (Church & Dwight)
Amway
GNC Holdings, Inc. (Harbin Pharmaceutical Group)
OUAI HAIRCARE (P&G)
InVite Health
Johnson & Johnson Services, Inc
Merck & Co., Inc.
Curallux, LLC.
iRestore Hair Growth System
Lexington International, LLC (Hairmax)
Alma Lasers
WON TECH Co., Ltd.
EXOCOBIO
Cipla Inc.
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