Hair Accessories Market Size To Reach $46.64 Billion By 2033

Hair Accessories Market Growth & Trends

The global hair accessories market is expected to reach USD 46.64 billion by 2033 and is expected to expand at a CAGR of 8.0% in the forecast period from 2025 to 2033. The market growth is attributed to a rising preference for fashionable products that serve the purpose of utility and give a trendy look to the hairdo. Furthermore, the increasing popularity and availability of videos, tutorials, and pictures of trendy hairstyles and hair accessories have evolved the fashion tastes among consumers, which, in turn, is expected to propel the market growth.

Personalized hair accessories are becoming increasingly popular as consumers look for items that showcase their unique style. The trend toward customization includes everything from monogrammed clips to DIY kits, empowering individuals to create accessories that reflect their tastes. Brands like Kitsch are embracing this shift by offering customizable options such as monogrammed scrunchies, clips, and headbands. Customers can select their preferred initials, colors, and styles, while DIY kits allow hands-on creativity and self-expression.

Growing environmental awareness is shaping consumer preferences, driving increased demand for hair accessories made from eco-friendly materials. In response, brands are introducing products made with biodegradable, cruelty-free, and recycled components such as bamboo, organic cotton, and vegan leather. This trend appeals to environmentally conscious consumers while supporting broader global sustainability initiatives. For instance, KOOSHOO has built a reputation for its sustainable practices, offering hair accessories crafted from GOTS-certified organic cotton and natural rubber. Their products are colored with low-impact, non-toxic dyes in a solar-powered facility and packaged using FSC-certified recycled paper, ensuring a fully plastic-free and biodegradable lifecycle.

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Hair Accessories Market Report Highlights

• The demand for wigs and extensions is fueled by an increasing preference for high-quality human hair products, which are favored over synthetic alternatives due to their natural look and versatility. These products are especially popular among individuals with curly and textured hair and those experiencing hair thinning from sun damage and chemical treatments. Many consumers opt for wigs and extensions as a more affordable and non-invasive alternative to costly hair transplant procedures. Pricing is a key factor influencing buying decisions and varies based on attributes such as hair type (natural or synthetic), length, texture, color, cap construction (like lace front or monofilament), brand, and heat resistance. This wide range of features and price options has helped drive the segment’s broad appeal and growing market share.

• Online sales channels for hair accessories growth are fueled by the convenience of doorstep delivery, simple payment options, attractive discounts, and access to a broad range of products on a single platform. Many leading brands are launching dedicated e-commerce websites, while mid-sized companies expand their presence by selling through major online retailers such as Amazon, Next, Walmart, and Target. The COVID-19 pandemic further boosted this trend, encouraging consumers to favor online shopping over physical stores to reduce health risks.

• In the U.S., healthy, shiny, and well-groomed hair has become a key aspect of many people’s daily routines to boost their overall appearance. Consequently, consumers are paying more attention to hair care, experimenting with different hairstyles, and adopting trendy, innovative hair accessories to match their styles. The U.S. market enjoys strong consumer spending as a developed country with the world’s largest economy and the second-highest purchasing power parity. This increasing focus on grooming products, combined with high disposable incomes, is expected to fuel significant growth in the hair accessories market in the coming years.

Hair Accessories Market Segmentation

Grand View Research has segmented the global hair accessories market on the basis of form, distribution channel, and region:

Hair Accessories Product Outlook (Revenue, USD Billion, 2021 - 2033)

• Clips & Pins

• Head Bands

• Wigs & Extensions

• Elastics & Ties

• Others

Hair Accessories Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• Supermarkets& Hypermarkets

• General Stores

• Online

Hair Accessories Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

List of Key Players in the Hair Accessories Market

• Goody Products Inc.

• Claire’s Stores Inc.

• Conair LLC

• H&M Hennes & Mauritz Retail Private Limited

• Forever 21

• Annie International Inc.

• Silke London

• HAIRDRAMACO INDIA PRIVATE LIMITED

• Bunzee Bands, LLC

• Jennifer Behr, LLC