Generative AI In Marketing Market To Reach $22.02 Billion By 2030

Generative AI In Marketing Market Growth & Trends

The global generative AI in marketing market size is projected to reach USD 22.02 billion by 2030, according to a study conducted by Grand View Research, Inc., recording a 36.1% CAGR from 2023 to 2030. The influence of generative AI on creating visual content transforms how brands share their narratives. Marketers use AI-driven tools to produce captivating visuals, including images, videos, and infographics, effectively communicating their stories. This movement is causing a profound shift in how brands interact with their audience, presenting a new way of communicating that is engaging and memorable. Using generative AI to power visual storytelling introduces a dynamic approach to captivating customers and strengthening brand recognition.

Generative AI is at the forefront of the movement toward data-powered insights within content generation. By examining extensive consumer data, AI algorithms provide marketers with invaluable knowledge regarding audience behaviors, inclinations, and patterns. These understandings serve as blueprints for content strategies, empowering marketers to shape content that resonates with their intended audience. This trajectory elevates the impact of content initiatives by confirming their alignment with consumer anticipations and interests. By incorporating data-informed insights from generative AI, brands can refine their content strategies to enhance engagement and increase conversion rates.

Generative AI is transforming retail and e-commerce marketing by personalizing customer experiences. It crafts custom product suggestions and captivating visuals, boosting brand loyalty. AI chatbots assist instantly and smooth out customer interactions, while AI-created social media content enhances brand visibility. As retail and e-commerce evolve, Generative AI is set to reshape marketing, creating meaningful connections with audiences through smart content.

In North America, Generative AI is revolutionizing marketing approaches. Through personalized content creation, businesses deliver tailored product suggestions and eye-catching visuals, fostering customer engagement and brand allegiance. AI-driven chatbots simplify customer interactions, while AI-generated social media content amplifies brand exposure. As marketing strategies evolve in North America, Generative AI is a driving force in reshaping practices and establishing more profound audience connections via intelligent content generation.

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Generative AI In Marketing Market Report Highlights

• The global market is forecasted to expand at a CAGR of 36.1% over the forecast period owing to the increasing need for smooth customer interactions, generative AI is propelling the creation of highly personalized marketing content, fundamentally transforming the way customer engagement is approached.

• Based on application, the retail and e-commerce segment dominated the market in 2022. The surge in demand has led to AI-powered progressions that enhance product personalization and virtual shopping interactions, resulting in more significant engagement and heightened customer contentment.

• Due to the increasing need for individualized content, there is a push to incorporate advanced text models from generative AI into marketing systems, thereby improving the customization of messages and strategies for engagement.

• Due to the increasing desire for customized marketing interactions, the incorporation of generative AI is gaining traction in North America, transforming engagement and content generation methods.

Generative AI In Marketing Market Segmentation

Grand View Research has segmented the global generative AI in marketing market based on component, system type, application, end-use, and region:

Generative AI in Marketing Component Outlook (Revenue, USD Million; 2017 - 2030)

• Service

• Software

Generative AI in Marketing System Type Outlook (Revenue, USD Million; 2017 - 2030)

• Text Models

• Multimodal Models

Generative AI in Marketing Application Outlook (Revenue, USD Million; 2017 - 2030)

• Content Generation

  • Text Generation

  • Image/Video Generation

  • Audio Generation

• Search Engine Optimization (SEO)

• Lead Nurturing & Lead Scoring

• Reporting & Analytics

• Social Media Marketing

• Other Application

Generative AI in Marketing End-Use Outlook (Revenue, USD Million; 2017 - 2030)

• Media & Entertainment

• IT & Telecommunications

• Healthcare

• Automotive & Transportation

• BFSI

• Retail and E-commerce

• Other End-Use Industries

Generative AI in Marketing Regional Outlook (Revenue, USD Million; 2017 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Mexico

  • Brazil

• Middle East and Africa

  • Kingdom of Saudi Arabia (KSA)

  • UAE

  • South Africa

 List of Key Players in the Generative AI in Marketing Market

• Adobe Inc.

• Amazon Web Services Inc.

• Genie AI Ltd.

• Google LLC

• IBM Corporation

• Microsoft Corporation

• MOSTLY AI Inc.

• Open AI

• Synthesis AI

• Paige.AI

• Rephrase.AI