Fruits & Vegetables Market To Reach $1,018.12 Billion By 2030

Fruits & Vegetables Market Growth & Trends

The global fruits & vegetables market size is anticipated to reach at USD 1,018.12 billion by 2030 and is projected to grow at a CAGR of 5.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is primarily fueled by heightened health consciousness, enhanced nutritional awareness, and significant lifestyle changes among consumers globally. An expanding body of research underscoring the health advantages of fruits and vegetables, such as their role in mitigating the risk of chronic diseases and bolstering immune health, has significantly influenced dietary choices. This shift is further propelled by global health crises, which have spotlighted the importance of immune system support through diet.

Moreover, governmental and non-governmental initiatives have played a crucial role in educating the public about the nutritional benefits of these foods and improving their accessibility through various retail and online platforms. Vegetarians & vegans primarily rely on the consumption of fruits and vegetables to meet their nutritional requirements. The trend towards plant-based diets, motivated by health, ethical, and environmental considerations, has also led to an increased consumption of fruits and vegetables.

According to an article in Modern Restaurant Management in April 2022, the popularity of plant-based foods is rising. This is mainly due to the increase in the vegan population, which totals around 10% in the U.S. Furthermore, due to climate change and due to the aftermath of the COVID-19 pandemic, the popularity of plant-based foods is further expected to rise. In addition, the published report also states that the total sales of around 17 restaurants that switched to a plant-based menu, increased from 10% to 1,000%. This indicates a significant increase in demand for fresh fruits & vegetables in the U.S.

For the working class, whose lifestyle is characterized by time constraints, the market has adapted by offering convenient consumption options such as pre-cut, ready-to-eat fruits and vegetables and innovative products that incorporate these healthy ingredients into easy-to-consume formats. Meal kits and delivery services focusing on fresh ingredients have become particularly popular among those seeking to maintain a healthy diet without dedicating time to meal preparation. This evolution in the food industry, towards making fruits and vegetables more accessible and convenient, caters to the growing demand for healthier dietary options, reflecting a collective move towards wellness and nutrition-conscious living amidst busy modern lifestyles.

In December 2022, Fresh Del Monte Produce, Inc. launched the Del Monte Zero pineapple, its first carbon-neutral certified pineapple. The product is available in North American and selective European markets. It is a product line extension from the Del Monte Gold, HoneyGlow, and Del Monte pineapple varieties.

 Request a free sample copy or view report summary: Fruits & Vegetables Market Report

Fruits & Vegetables Market Report Highlights

• Based on type, the frozen segment led the market with the largest revenue share of 10.29% in 2023. Frozen fruits and vegetables offer convenience to consumers by eliminating the need for washing, peeling, and chopping, making meal preparation quicker and easier. In addition, frozen produce is available year-round, regardless of seasonal availability, ensuring consistent access to a variety of fruits and vegetables even in regions with limited growing seasons

• Based on distribution channel, the online segment is expected to grow at the fastest CAGR during the forecast period. Online platforms often offer a broader selection of fruits and vegetables compared to traditional brick-and-mortar stores. Consumers can access a diverse range of produce, including exotic or hard-to-find items that may not be available locally. This appeals to consumers looking for specialty or organic products, as well as those seeking specific varieties or seasonal offerings that may be unavailable in their area

• Asia Pacific market is expected to grow at a significant CAGR over the forecast period. There is a growing awareness of the importance of a healthy diet and lifestyle among consumers in the Asia Pacific region. As a result, there is a rising demand for fresh fruits and vegetables, which are perceived as essential components of a nutritious diet. Consumers are increasingly incorporating more fruits and vegetables into their meals, driving up demand of the market growth

Fruits & Vegetables Market Report Highlights

Grand View Research has segmented the global fruits & vegetables market report based on type, distribution channel, and region.

Fruit & Vegetables Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Fruits

• Vegetables

Fruit & Vegetables Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Fresh

• Dried

• Frozen

Fruit & Vegetables Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Supermarkets/Hypermarkets

• Grocery Stores

• Online

• Others

Fruit & Vegetables Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Fruits & Vegetables Market

• Dole Food Company, Inc.

• Fresh Del Monte Produce, Inc.

• General Mills Inc.

• Sunkist Growers, Inc.

• Berry Global Inc.

• Naturipe Farms, LLC

• Grimmway Farms

• Sysco Corporation

• Tanimura & Antle Fresh Foods, Inc.

• Chiquita Brands International, Inc.