Fruit & Vegetable Wash Market To Reach $6.53 Billion By 2030

Fruit & Vegetable Wash Market Growth & Trend

The global fruit & vegetable wash market size is expected to reach USD 6.53 billion by 2030, and is projected to grow at a CAGR of 6.4% from 2024 to 2030 according to a new report by Grand View Research, Inc. Consumers are becoming increasingly aware of the potential health and environmental risks associated with synthetic chemicals. Several reports suggest that high levels of pesticides in food can lead to the development of diseases such as cancer, kidney, and lung ailments. As a result, they are now willing to pay higher prices for products made with natural ingredients. This, combined with the growing middle class and the influence of online shopping, has led to a significant increase in demand for organic fruit and vegetable wash products.

Manufacturers are also developing new and innovative liquid and spray cleaners that are more effective and convenient to use. Online sales of fruits and vegetable cleaners are set to grow as consumers seek convenience, wide selection of cleaners, and the ability to compare prices and reviews from the comfort of their homes making informed purchasing decisions. The outbreak of COVID-19 has led to an increase in demand for sustainable home cleaning products to ensure hygiene and sanitation. As a result, Rickul International Private Limited, an Indian manufacturer of vegetable disinfectant sprays, experienced a growth in sales of their vegetable washers by over 45% during the pandemic.

The market is experiencing significant pressure due to the rising demand for natural and clean products. Consumers are increasingly prioritizing safer, eco-friendly, and sustainable options, leading to a growth in the market as consumers prioritize hygiene and food safety. As consumer awareness of the environmental and health implications of synthetic chemicals continue to grow, the demand for natural alternatives is expected to rise. In 2021, Global One Brands launched an all-natural fruit and vegetable wash under its popular cleaning range, Dr. Green, for the Sri Lankan market .

The rise of e-commerce platforms and online grocery shopping has made it more convenient for people to access a wide range of cleaning products and make informed purchase decisions from the comfort of their own homes. According to Eurostat, sales of cleaning products online increased by 15% in 2022. The growing popularity of e-commerce has prompted manufacturers to introduce their products on popular websites like Amazon.com to reach a wider customer base. For example, in 2021, Eatcleaner successfully launched their fruits and vegetable wash on Amazon.com to cater to Japanese customers.

 Request a free sample copy or view report summary: Fruit & Vegetable Wash Market Report

Fruit & Vegetable Wash Market Report Highlights

• Based on product, the liquid & sprays segment dominated the markets in 2023. Liquid and spray cleaners are much simpler to use when compared to powdered cleaners. They can be sprayed directly onto fruits and vegetables, making the cleaning process much easier, and then rinsed off. The availability of liquid and spray-based cleaners through both online and offline distribution channels has led to a greater demand for these products

• In terms of type, the demand from natural fruit & vegetable wash products is expected to surge in the forecast period. Consumers are increasingly seeking products with transparent ingredient lists and certifications from organizations like USDA Organic or Ecocert. Factors such as increasing consumer awareness towards potential risks associated with synthetic counterparts along with preference for eco-friendly products is driving the demand for such products

• Based on distribution channel, the supermarkets & hypermarkets segment held the majority share in the overall sales channel in 2023 because of their promotional strategies, such as discounts and bundled offers, to attract customers and drive sales. Moreover, they offer wide reach, convenience and have diverse range of cleaners from various brands, catering to a wide variety of consumer needs and preferences

• Demand from commercial end-user industry is expected to surge in the forecast period. Commercial segment including establishments like restaurants, cafes, and juice shops prioritize efficient and cost-effective cleaners that meet food safety regulations and sustainable packaging requirements

• Asia Pacific market is anticipated to grow with the fastest CAGR over the forecast period. This is due to factors like increasing urbanization, rising disposable incomes, popularity of organic produce, need for convenience are attracting consumers towards effective fruits and vegetable cleaner products

Fruit & Vegetable Wash Market Segmentation

Grand View Research has segmented the global fruit & vegetable wash market based on product, type, distribution channel, end-user industry, and region:

Fruit & Vegetable Wash Product Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid & Sprays

• Powder

• Others

Fruit & Vegetable Wash Type Outlook (Revenue, USD Million, 2018 - 2030)

• Synthetic

• Natural

Fruit & Vegetable Wash Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Fruit & Vegetable Wash End-user Industry Outlook (Revenue, USD Million, 2018 - 2030)

• Household

• Commercial

• Institutional

Fruit & Vegetable Wash Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

•  Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the Fruit & Vegetable Wash Market

• Procter & Gamble

• ITC

• Wipro

• Grow Green Industries, INC.

• Marico Limited

• Unilever

• Diversey, Inc

• Maclin Group

• Hebei Baiyun Daily Chemical Co., Ltd.

• Dabur