Fresh Fish Market To Reach $291.3 Billion By 2030 | CAGR 3.0%

Fresh Fish Market Growth & Trends

The global fresh fish market size is expected to reach USD 291.3 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 3.0% from 2025 to 2030. The market is driven by a combination of rising consumer demand, health consciousness, and changing dietary preferences. As populations around the world become more health-aware, fish has increasingly been recognized for its numerous nutritional benefits, including high-quality protein, omega-3 fatty acids, and essential vitamins. This awareness has spurred consumer interest in fresh seafood as a valuable addition to a balanced diet, pushing the market toward significant expansion. Additionally, the growing trend of clean eating, where consumers seek unprocessed and natural food options, further propels the demand for fresh fish.

Sustainability is crucial as a market trend and demand driver in the global fresh fish sector. With overfishing and environmental concerns becoming pressing issues, consumers are now more inclined to choose sustainably sourced seafood. Certifications from organizations such as the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC) have gained importance as indicators of responsible sourcing and influencing purchasing decisions. Retailers and suppliers who can demonstrate their commitment to sustainable practices are finding a competitive advantage, appealing to environmentally conscious consumers and establishing trust in their brand.

Technological advancements also significantly impact the demand for fresh fish, as innovations in aquaculture and supply chain logistics facilitate the availability of fresh seafood products. Improvements in fish farming techniques have led to more efficient production processes, while advancements in refrigeration and transportation technologies ensure that fresh fish can reach markets faster and with minimal spoilage. Additionally, the rise of e-commerce and online delivery services has expanded access to fresh seafood, allowing consumers to purchase from a broader array of suppliers, including local fish markets and specialized online retailers. This increased accessibility reinforces demand while changing how consumers view and acquire fresh fish products.

The globalization of the fresh fish market has created new opportunities and challenges. Increased import and export activities have diversified the variety of fish available to consumers worldwide, allowing for a rich tapestry of culinary experiences. However, this globalization is also accompanied by complexities related to trade regulations, tariffs, and varying sustainability practices across countries. As such, market participants must navigate these complexities while responding to local tastes and preferences.

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Fresh Fish Market Report Highlights

• Asia Pacific is expected to grow with a considerable CAGR over the forecast period from 2025 to 2030. Sustainability and aquaculture are also key trends shaping the fresh fish market in Asia Pacific. As overfishing concerns rise, many countries are investing in sustainable fishing practices and supporting aquaculture initiatives to ensure a stable supply of fresh fish. This shift not only helps preserve wild fish populations but also addresses the booming demand for seafood in urban populations. Additionally, there's a growing trend of gourmet and specialty seafood markets in urban areas, catering to affluent consumers who are willing to pay a premium for quality and sustainability.

• The demersal fish segment is estimated to grow with a substantial CAGR over the forecast period. As restaurants and chefs increasingly focus on high-quality, fresh ingredients, the market for demersal fish is benefiting from its incorporation into premium dining experiences. The integration of demersal fish into global cuisines, from fish and chips in the UK to bouillabaisse in France, also expands its market presence.

• The frozen fish segment is estimated to grow with a substantial CAGR over the forecast period. The frozen fish segment is benefitting from changing consumption patterns, particularly among busy urban populations. As consumers lead increasingly hectic lifestyles, the convenience of frozen fish allows for quick meal preparation without compromising on nutrition.

• The sales of fresh fish through online channels are estimated to grow with a substantial CAGR over the forecast period. The online distribution channel is benefiting from advancing technology and innovative marketing strategies that enhance the customer experience. The use of social media and influencer partnerships has proven effective in promoting fresh fish products, particularly among younger consumers who are drawn to sustainable, eco-friendly options. Enhanced transparency through detailed labeling, reviews, and sourcing information reassures consumers about the quality and sustainability of their purchases.

Fresh Fish Market Report Segmentation

Grand View Research has segmented the global fresh fish market report based on product, form, distribution channel, and region:

Fresh Fish Product Outlook (Revenue, USD Million, 2018 - 2030)  

• Pelagic Fish

• Demersal Fish

Fresh Fish Form Outlook (Revenue, USD Million, 2018 - 2030) 

• Fresh

• Frozen

Fresh Fish Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Fresh Fish Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players of Fresh Fish Market

• Mowi

• Thai Union Group PCL

• Cermaq Group AS

• Huon Aqua

• Stolt Sea Farm

• Stehr Group

• Leigh Fisheries

• True World Foods

• Grieg Seafood ASA

• Priory Fishery Ltd.