The global fiber supplements market size is expected to reach USD 20.2 billion by 2030, registering a CAGR of 5.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is being driven by several key factors. Firstly, there is a growing awareness among consumers about the importance of maintaining a healthy diet and lifestyle, which has led to an increased focus on dietary fiber intake. Fiber supplements provide a convenient way for individuals to ensure they are meeting their daily fiber requirements, especially for those with busy lifestyles or dietary restrictions.
Additionally, the rising prevalence of digestive health issues, such as constipation, irritable bowel syndrome, and diverticulitis, has bolstered the demand for fiber supplements. Many consumers are turning to these supplements as a natural and effective means of promoting digestive regularity and overall gut health.
Moreover, the increasing prevalence of chronic diseases, including obesity, diabetes, and cardiovascular conditions, has prompted a growing interest in dietary fiber as a means of managing these conditions. As a result, the demand for fiber supplements has surged, as they are seen as a simple and accessible way to increase fiber intake without major dietary changes.
Furthermore, the aging population and the associated focus on healthy aging have also played a role in propelling the market forward. Older individuals may have specific dietary requirements or difficulty consuming adequate fiber through regular food sources, making fiber supplements an attractive option for meeting their nutritional needs.
Overall, the combination of shifting consumer attitudes toward health and wellness, increasing prevalence of digestive health issues, the management of chronic diseases, and the aging population is fueling the growth of the fiber supplements market. As a result, the market has tremendous potential for expansion and innovation in the coming years.
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Powder fiber supplements accounted for a share of 44.16% of the global revenues in 2023. Powder supplements offer a flexible and customizable way for individuals to increase their fiber intake, whether by mixing with water, adding to smoothies, or incorporating into recipes. Additionally, the trend towards clean label and natural ingredients has further bolstered the appeal of powder fiber supplements as a simple and transparent means of achieving optimal nutrition and digestive wellness
Sales through online distribution channel are anticipated to grow at a CAGR of 7.2% from 2024 to 2030. The anticipated growth in online distribution channel sales for fiber supplements is driven by the increasing consumer preference for e-commerce convenience, wider product availability, and the ability to access a diverse range of options from the comfort of their homes. Additionally, the rising digitalization of retail and the ongoing shift towards online shopping due to its convenience, competitive pricing, and wider product assortment is expected to further accelerate the growth of online sales for fiber supplements over the forecast period
The North American market is expected to grow at a CAGR of 5.5% from 2024 to 2030. The market is fueled by a heightened consumer awareness of digestive health, the increasing occurrence of gastrointestinal disorders, and a growing focus on preventive healthcare. Furthermore, the demand is bolstered by a shift towards healthier eating habits, such as increased fiber intake for weight management and overall wellness. The expanding availability of diverse fiber supplement products catering to various dietary needs and preferences also contributes to this trend
Grand View Research has segmented the global fiber supplements market on the basis of form, distribution channel, and region.
Fiber Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)
Powder
Tablet
Others
Fiber Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Supermarkets/Hypermarkets
Pharmacy & Drug Stores
Online
Others
Fiber Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
Spain
Italy
France
Asia Pacific
China
India
Japan
Australia
South Korea
Central and South America
Brazil
Middle East & Africa
South Africa
Saudi Arabia
List of Key Players in the Fiber Supplements Market
Robinson Pharma, Inc.
Renew Life
Benefiber
Citrucel, Metamucil
Walgreens
Now
Garden of Life
Renew Life
Yerba Prima
Nature’s Bounty
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