Feminine Wipes Market Size To Reach $2.52 Billion By 2030

Feminine Wipes Market Growth & Trends

The global feminine wipes market size is estimated to reach USD 2.52 billion by 2030, registering to grow at a CAGR of 6.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. Demand for the product is driven by rising awareness among women worldwide regarding genital hygiene. At a macro level, increasing instances of early puberty are contributing significantly to the market growth.

The novel COVID-19 pandemic has contributed significantly to the market growth, with a sizable number of consumers worldwide keeping a stock of products (feminine wipes) that could last for months. Thus, panic buying is likely to create an unprecedented demand for the product throughout 2020. Though numerous leading retail outlets shut down operations due to the COVID-19 crisis during the first half of 2020, online sales of feminine wipes continue to remain healthy, most notably in the Asian markets.

Despite its rising popularity as a convenient feminine intimate care product, feminine wipes continue to face an increasing threat of substitution from a host of products, including washes, creams, and moisturizers. However, key market players are expected to offer products manufactured using sustainable raw materials to offset the threat of substitution for their products.

Asia Pacific emerged as the largest regional market for feminine wipes in 2024. Led by countries such as India and China, the Asia Pacific market is driven by an increasing number of health-conscious women. Southeast Asian markets, including Vietnam and Indonesia, have witnessed healthy gains across retail platforms over the years, thereby emerging as engines of growth. On the other hand, India is likely to emerge as the most lucrative market for feminine wipes in the foreseeable future, given the efforts being made by the industry and the government to promote hygiene practices among women countrywide.

The market is largely fragmented, with both domestic and international players sharing the market space. Market participants are expected to deploy mergers & acquisitions and product innovation as their key strategies to remain competitive in the coming years.

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Feminine Wipes Market Report Highlights

• Hypermarkets & supermarkets dominated the market with the largest revenue share of 37.3% in 2024. These retail channels offer a convenient one-stop shopping experience, attracting a large number of consumers. 

• Asia Pacific feminine wipes industry dominated the global market with the largest revenue share of 36.5% in 2024.

• The online channel is expected to grow at the fastest CAGR of 7.3% over the forecast period. The convenience and ease of online shopping are significant drivers, as consumers increasingly prefer to purchase personal hygiene products from the comfort of their homes.

Feminine Wipes Market Segmentation

Grand View Research has segmented the global feminine wipes market based on distribution channel, and region:

Feminine Wipes Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets

• Convenience Stores

• Pharmacies & Drugstores

• Online

• Others 

Feminine Wipes Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico 

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • UAE

  • South Africa

List of Key Players in Feminine Wipes Market

• Procter & Gamble

• Johnson & Johnson Services, Inc.

• Edgewell Personal Care

• KCWW

• Unicharm Corporation

• Albaad

• Guy & O'Neill, Inc.

• Bodywise (UK) Limited

• Corman SpA

• Laclede, Inc.