Feminine Intimate Care Market To Reach $2.33 Billion By 2030

Feminine Intimate Care Market Growth & Trends

The global feminine intimate care market size is anticipated to reach USD 2.33 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.8% over the forecast period. Rising inclination of women towards female hygiene products owing to increasing risk of health issues in the intimate area leading to various skin diseases has fueled the market growth.

According to the findings, rise in the average age of early puberty has been observed. The average age of puberty among women has decreased to 10 to 11 years, which earlier was 13 years. Unhealthy food habits, obesity, and stress are the main reasons responsible for early puberty in girls.

Developing countries such as Afghanistan, Cambodia, India, and China lack proper hygienic conditions and sanitation facilities. The government is taking initiatives to increase awareness amongst women regarding hygiene products such as intimate wash in rural areas. For instance, the UNICEF organized the Global interfaith WASH Alliance (GIWA) in India to influence the women to maintain hygiene and raise awareness regarding dressing topics such as menstruation.

The female intimate wash accounted for the largest share of 38.4% in 2018. According to a report by Chem Fatale, approximately 40% of American females use intimate wash to keep the area clean and fresh. Intimate wipes are anticipated to register the highest CAGR of 3.9% over the forecast period. According to studies, more than 10% to 15% of women in America use wipes out of which Latina women are the prime users of the wipes.

In 2023, the offline distribution channel accounted for a highest revenue share. Store purchase enables consumers to choose from a large number of product offerings. Presence of a store associate also helps the consumers to choose the correct product suiting their needs. Rise in penetration of e-commerce and smart devices like mobile phones and tablets, along with benefits like easy payment options and discounts offered by the e-retailers, is anticipated to spur the market growth through online distribution channel. 

The women intimate care industry is dominated by leading players such as Sanofi; Bayer Group; Namyaa Skincare; C.B. Fleet Company, Inc.; CTS Group; Wet & Dry Personal Care (P) Ltd.; Combe Incorporated; SweetSpot Labs; Sliquid, LLC.; and Honey pot.

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Feminine Intimate Care Market Report Highlights

• Offline channels accounted for the highest revenue share of the market in 2023. It is owing to a well-established network of retail outlets, pharmacies, supermarkets, and convenience stores offering consumers a wide range of intimate care products.

• The growth of the online channel segment is due to features such as product comparison, detailed product overview, easy exchange, and refund options. It is expected to witness the fastest growth rate from 2024 to 2030.

• By product, the wipes segment is expected to register the fastest CAGR from 2024 to 2030

• North America accounted for the largest feminine intimate care market share in 2023

Feminine Intimate Care Market Segmentation

Grand View Research has segmented the global feminine intimate care market report based on product, distribution channel, and region:

Feminine Intimate Care Product Outlook (Revenue, USD Million, 2018 - 2030)

• OTC Products

  • Creams

  • Tablets/Suppositories

• Wash

• Wipes

• Moisturizers

• Others

Feminine Intimate Care Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Feminine Intimate Care Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • India

  • China

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in Feminine Intimate Care Market

• Sanofi

• Bayer AG

• Namyaacare Industries ltd.

• C.B. Fleet Company, Inc.

• CTS

• Wet and Dry Personal Care Private Limited

• COMBE

• SweetSpot Labs USA

• Sliquid LLC

• The Honey Pot Co.