Feminine Hygiene Products Market To Reach $49.0 Billion By 2030

Feminine Hygiene Products Market Growth & Trends

The global feminine hygiene products market size is anticipated to reach USD 49.0 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 7.6% over the forecast period. The growth is catapulted by the rise in disposable income, awareness among women regarding the available solutions, and commercialization of innovative and eco-friendly products. Initiatives by companies, government agencies, and self-help groups have resulted in raising awareness among women about various menstrual hygiene and sanitary products.

WaterAid, an international nonprofit organization, released a series of short films titled If Men Had Periods to raise awareness about lack of access to washrooms during menstruation for the global female population. Websites such as Menstrupedia and Wash United coupled with commercials, social media marketing campaigns, and awareness initiatives are expected to be lucrative for market growth in the near future.

Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and a rise in disposable income. North America also constituted a significant market share in terms of revenue due to the availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel the growth of the regional market.

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Feminine Hygiene Products Market Report Highlights

• The menstrual care products segment, which consists of sanitary napkins, tampons, and menstrual cups, continue to hold the largest market share in terms of revenue. Repeated purchase and ease of usage are anticipated to drive the product demand

• Supermarkets is anticipated to remain the highest gaining distribution channel in the feminine hygiene product market over the forecast period. Availability of a diverse product range and easy accessibility are projected to propel the segment growth

• With the boom in e-commerce, online retail store segment is expected to gain a significant market share in the near future

• Asia Pacific held the largest market share owing to the large female population and rising disposable income. North America, on the other hand, accounted for a considerable market share due to innovation and product diversity coupled with high awareness

Feminine Hygiene Products Market Segmentation

Grand View Research has segmented the global feminine hygiene products market based on product, distribution channel, and region:

Feminine Hygiene Products Product Outlook: (Revenue, USD Billion, 2018 - 2030)

• Menstrual Care Products

  • Sanitary Napkins

  • Tampons

  • Menstrual Cups

  • Others

• Cleaning & Deodorizing Products

  • Feminine Powders, Soaps and Washes

  • Others

Feminine Hygiene Products Distribution Channel Outlook: (Revenue, USD Billion, 2018 - 2030)

• Supermarkets

• Drug Stores

• Online Retail Stores

• Others

Feminine Hygiene Products Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • KSA

  • UAE

  • South Africa

List of Key Players in Feminine Hygiene Products Market

• Procter & Gamble

• GLENMARK PHARMACEUTICALS LTD

• Unicharm Corporation

• Unilever

• Maxim Hygiene

• KCWW

• Edgewell Personal Care

• Premier FMCG (Pty) Ltd.

• Essity Aktiebolag

• Ontex BV

• Bodywise (UK) Limited

• Kao Corporation

• Prestige Consumer Healthcare Inc.