Eyebrow Makeup Product Market To Reach $539.17 Million By 2030

Eyebrow Makeup Product Market Growth & Trends

The global eyebrow makeup product market size is expected to reach USD 539.17 million by 2030 and is projected to grow at a CAGR of 8.5% from 2024 to 2030, according to a new report by Grand View Research, Inc.The market has experienced significant growth in recent years, driven by evolving beauty standards and consumer demand for well-groomed brows. Traditionally, eyebrows were a secondary focus in beauty routines, but their ability to shape and define facial features has catapulted them into the spotlight. This shift has led to the development of various eyebrow products, including pencils, gels, pomades, and even at-home lamination kits. Brands are continually innovating to meet the diverse needs of consumers, offering products that cater to different brow styles, from natural and subtle to bold and dramatic.

Among the most prominent trends in eyebrow makeup is the resurgence of the "doll brows" look, characterized by pencil-thin, high-arched brows reminiscent of the 1920s. This trend has made a comeback on fashion runways and is now gaining popularity among consumers seeking a vintage-inspired, doll-like appearance. On the other end of the spectrum, "soap brows" have become a go-to for those who prefer a fuller, more natural look. This trend involves using a glycerin-based soap to shape and hold the brows in place, creating a fluffy, lifted effect that has garnered widespread attention on social media platforms such as TikTok.

The clean beauty movement has also influenced the eyebrow makeup market, with consumers increasingly seeking products free from harmful chemicals. Brands such as Kosas have capitalized on this demand by offering clean, non-toxic eyebrow products that still deliver high performance. This shift towards cleaner formulations is not just a passing trend but a reflection of broader consumer awareness and preference for sustainable and environmentally friendly beauty practices. As a result, the market is seeing an influx of products that align with these values, appealing to a growing demographic of conscious consumers.

Eyebrow lamination has emerged as another significant trend, offering a semi-permanent solution for achieving the popular "soap brows" look without daily maintenance. This treatment straightens the brow hairs, making them more pliable and easier to style. As beauty consumers continue to seek convenience and long-lasting results, eyebrow lamination has become a popular option, further expanding the range of services and products available in the brow category. This trend highlights the increasing sophistication of the eyebrow market, where consumers are willing to invest in specialized treatments to achieve their desired look.

The rise of male grooming and makeup has also contributed to the market growth. More men are embracing eyebrow products as part of their grooming routine, breaking down traditional gender norms in the beauty industry. Brands are responding to this trend by launching products specifically designed for men, with a focus on natural, undetectable enhancement. As the stigma around male makeup continues to diminish, the eyebrow makeup market is set to expand further, catering to a more diverse and inclusive audience.

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Eyebrow Makeup Product Market Report Highlights

• Based on product, eyebrow pencils accounted for a significant share in the market in 2023.For precise eyebrow shaping and sparse region filling, brow pencils are a must-have accessory. They are ideal for people who want precision when outlining the borders of their brows and are especially helpful for filling in specific holes, scars, or gaps.

• Based on gender, women users accounted for a majority revenue share. Women apply eyebrow makeup to accentuate facial features, elongate eyes, and create a put together appearance. Whether or not makeup is worn, well-groomed brows may dramatically enhance one's appearance by making them appear more put-together, youthful, and balanced.

• Based on age group, young adults between 20 to 30 years are expected to have a sharp increase in demand for the product throughout the forecast period of 2024 to 2030. This can be attributed to their growing inclination for fashion trends such as Fluffy Brows and natural, carefree brows. This generation prioritizes effortlessly chic styles that accentuate their natural features without requiring rigorous grooming regimens.

• Based on distribution channel, sales of eyebrow makeup product through hypermarkets and supermarkets accounted for the majority of the market share in 2023.Supermarkets and hypermarkets are convenient and feature a large product selection all in one place. These stores draw a wide range of shoppers who are looking for both specialty cosmetic products and daily necessities, such as eyebrow makeup.

• Based on region, the Asia Pacific market for eyebrow makeup product is expected to grow rapidly from 2024 to 2030. Demand is being driven by the region's increasing disposable income and interest in high-end and low-cost cosmetic goods. The Asian Pacific eyebrow cosmetics market is expected to develop significantly due to a rise in expenditure by younger demographics and customers' appreciation of and rediscovery of their cultural heritage. 

Eyebrow Makeup Product Market Segmentation

Grand View Research has segmented the global eyebrow makeup product market on the basis of product, gender, age group, distribution channel, and region:

Eyebrow Makeup Product Outlook (Revenue, USD Million, 2018 - 2030)

• Pencil

• Gel

• Powder

• Pomade

• Wax

Eyebrow Makeup Product Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Men

• Women

Eyebrow Makeup Product Age Group Outlook (Revenue, USD Million, 2018 - 2030)

• Teenagers (13-19 Years)

• Young Adults (20-30 Years)

• Adults (31-50 Years)

• Mature Adults (51 Years & Above)

Eyebrow Makeup Product Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Pharmacies & Drugstores

• Online

• Others

Eyebrow Makeup Product Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the Eyebrow Makeup Product Market

• Ulta Beauty, Inc.

• Anastasia Beverly Hills

• LVMH Moët Hennessy Louis Vuitton

• Puig

• The Estée Lauder Companies

• Seed Beauty

• Coty Inc.

• e.l.f. Beauty, Inc.

• Cosnova Beauty

• Florence Beauty, LLC