Exfoliators Market To Reach $11.50 Billion By 2030 | CAGR 7.9%

Exfoliators Market Growth & Trends

The global exfoliators market size is anticipated to reach USD 11.50 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 7.9% from 2024 to 2030. The shift from physical scrubs to gentler chemical exfoliants like AHAs and BHAs has driven the market by expanding its appeal to a broader range of skin types, including sensitive and acne-prone skin. Chemical exfoliants offer effective, less abrasive options that address diverse skin concerns, leading to increased consumer adoption and market growth. This transition has spurred innovation in product formulations and driven demand for new exfoliator products as consumers seek solutions that provide both efficacy and gentleness, thereby expanding the market and enhancing its overall diversity.

The growing demand for exfoliators among men is driven by increasing awareness of skincare benefits and a shift toward more comprehensive grooming routines. As men become more conscious of their appearance and the importance of maintaining clear, smooth skin, they are incorporating exfoliation into their daily and weekly regimens. This trend is further supported by the rise of specialized men’s skincare products and grooming brands that cater to male skin concerns, as well as the influence of beauty and lifestyle media promoting effective skincare practices.

The introduction of new and innovative exfoliating products, including chemical exfoliants like AHAs and BHAs, as well as those featuring natural or organic ingredients, significantly drives the market by catering to evolving consumer preferences for effective and safe skincare solutions. Chemical exfoliants offer targeted benefits such as improved skin texture and tone, while natural and organic formulations appeal to consumers seeking eco-friendly and gentle options. This diversification enhances product appeal, attracts a broader customer base, and encourages higher spending on advanced skincare solutions, thereby stimulating market growth.

The rise of online shopping platforms drives market growth by providing consumers with convenient access to a broad range of exfoliating products from various brands and categories. This increased accessibility allows consumers to explore and compare different options, read reviews, and make informed purchasing decisions without geographical limitations. In addition, the ease of purchasing online often leads to higher consumer engagement and frequent repurchasing, as well as the opportunity for brands to reach new audiences through targeted online marketing, all contributing to the overall growth of the market.

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Exfoliators Market Report Highlights

• The dominance of chemical exfoliators among consumers is driven by their ability to provide effective, controlled exfoliation with ingredients like AHAs and BHAs that cater to various skin concerns while being less abrasive than physical exfoliators.

• The rising use of exfoliating scrubs among consumers is driven by their immediate and tangible results in removing dead skin cells, providing a smoother texture, and enhancing the effectiveness of other skincare products.

• The growth of exfoliators for combination skin is driven by the need for products that effectively address both oily and dry areas of the skin, providing balanced results without exacerbating either condition. Innovations that offer dual-action exfoliation and formulations tailored to manage varied skin concerns in one product cater to this demand, fueling the market for combination skin exfoliators.

• The growing usage of exfoliators among men is driven by increasing awareness of skincare benefits and the desire for a polished, well-groomed appearance. Influenced by evolving beauty standards and the availability of products tailored specifically for men's skin, more men are incorporating exfoliation into their grooming routines.

• The sale of exfoliators through online distribution channels is driven by the convenience of shopping from home, access to a wide variety of products, detailed reviews, and the ease of comparing prices and ingredients.

• The North America market for exfoliators is driven by high consumer awareness and demand for advanced skincare routines, with a strong emphasis on both physical and chemical exfoliants. In addition, the presence of numerous skincare brands, coupled with the influence of social media and beauty trends, fuels the market by encouraging continuous product innovation and consumer engagement. 

Exfoliators Market Segmentation

Grand View Research has segmented the global exfoliators market based on type, product, skin type, end use, distribution channel, and region:

Exfoliators Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Physical

• Chemical

Exfoliators Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Scrub

• Mask

• Lotions and Creams

• Pads & Wipes

• Others

Exfoliators Skin Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Dry Skin

• Oily Skin

• Sensitive Skin

• Combination Skin

Exfoliators End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• Men

• Women

Exfoliators Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Offline

• Online

Exfoliators Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Exfoliators Market

• The Estée Lauder Companies Inc.

• Johnson & Johnson Services, Inc.

• L'Oréal S.A.

• Unilever

• Beiersdorf AG

• Shiseido Co., Ltd.

• LVMH

• Kao Corporation

• Dermalogica

• Galderma laboratories, L.P.