Ethnic Food Market To Reach $78.1 Billion By 2030 | CAGR 8.3%

Ethnic Food Market Growth & Trends

The global ethnic food market size is expected to reach USD 78.1 billion by 2030, growing at a CAGR of 8.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by a growing interest in diverse culinary experiences and the globalization of food culture. As consumers become more adventurous and seek authentic flavors worldwide, there has been an increased demand for ethnic foods that taste different cultures. This trend is particularly pronounced in urban areas, where multicultural populations blend traditional dishes with local ingredients, creating fusion cuisines that appeal to a broad variety of palates. Restaurants, food trucks, and grocery stores are responding to this demand by expanding their offerings of ethnic foods, from traditional staples to innovative fusion creations.

Dishes from Mediterranean, Asian, African, and Latin American cultures often emphasize fresh ingredients, plant-based options, and balanced nutrition, aligning with consumers' increasing focus on healthy eating. For instance, the popularity of the Mediterranean diet, which is rich in fruits, vegetables, whole grains, and healthy fats, has drawn attention to Greek, Italian, and Middle Eastern cuisines. Additionally, many consumers gravitate towards vegetarian and vegan options, further fueling the demand for ethnic foods that cater to these dietary preferences while delivering bold and varied flavors.

Another significant market driver is the influence of social media and food tourism. Platforms such as Instagram, TikTok, and YouTube have amplified the visibility of international dishes, making them more accessible to a global audience. Food influencers and chefs are showcasing traditional recipes and unique twists that inspire home cooks to experiment with ethnic ingredients. Simultaneously, consumers are increasingly engaging in food tourism, traveling to experience authentic cultural dishes and cooking styles, which has contributed to the popularity of ethnic foods in non-traditional markets. This growing accessibility and appeal have accelerated the trend of incorporating ethnic flavors into everyday meals, leading to a more diverse culinary landscape.

The rise of e-commerce and digital platforms has transformed how consumers discover and purchase ethnic foods. With online grocery shopping becoming increasingly popular, consumers have greater access to a variety of ethnic products that may not be available at their local grocery stores. This trend is bolstered by social media and food delivery apps encouraging experimentation and promoting diverse food cultures. As online platforms continue to grow and evolve, they serve as vital channels for introducing ethnic foods to wider audiences, further increasing their demand. Ultimately, the convergence of these trends suggests that the market is poised for continued growth as consumers increasingly seek variety, healthful options, and convenient purchasing methods in their culinary experiences.

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Ethnic Food Market Report Highlights

• Asia Pacific is expected to grow with a considerable CAGR over the forecast period from 2025 to 2030. As consumer preferences increasingly shift toward authentic and exotic dining experiences, the demand for ethnic foods has surged. The rapid growth of urbanization in countries like China, India, and Indonesia has led to a broader acceptance and appreciation for regional cuisines, which are now more accessible through restaurants and grocery outlets

• The ethnic Mexican food segment is estimated to grow with a substantial CAGR over the forecast period, primarily due to the growing influence of Mexican culture on the global stage and increased international travel, which has fueled consumer curiosity and exploration of authentic Mexican cuisine. Culinary shows and social media platforms have amplified interest in traditional cooking techniques and regional variations, pushing restaurants and food service providers to diversify their offerings

• The sales of ethnic food through online channels are estimated to grow with a substantial CAGR over the forecast period. The unprecedented impact of the COVID-19 pandemic accelerated online shopping behavior, as many turned to digital platforms for their grocery needs. As a result, online retailers that feature ethnic food options are witnessing consistent growth in sales and consumer interest

Ethnic Food Market Segmentation

Grand View Research has segmented the global ethnic food market report based on type, distribution channel, and region: 

Ethnic Food Type Outlook (Revenue, USD Million, 2018 - 2030) 

• Chinese

• Japanese

• Mexican

• Italian

• Others

Ethnic Food Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience Stores

• Grocery Stores

• Online

• Others

Ethnic Food Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Ethnic Food Market

• Associated British Foods PLC

• General Mills, Inc.

• Ajinomoto Co. Inc.

• McCormick & Company Inc.

• Orkla ASA

• ARYZTA AG

• Paulig Group

• The Spice Tailor

• Asli Fine Foods

• TRS Group