The global enterprise software market size is expected to reach USD 517.26 billion by 2030, registering a CAGR of 12.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The significant market growth can be attributed to the shifting focus of various end-use organizations on digitalizing their business operations, high demand for data-driven decision-making tools, and increasing adoption of cloud computing & data analytics technologies. With enterprise software, organizations are automating various daily tedious tasks, improving their marketing & sales divisions to increase client conversion rates, and modifying business processes to meet the evolving market needs. Due to this, the demand for enterprise software is expected to increase notably in the forecast period.
The growing number of e-commerce companies and the preference of various companies for enhancing their digital channel interfaces to improve consumer experience will drive market growth in the retail sector. The industry players are strengthening their retail technology solution portfolio to bring innovations in retail-specific enterprise software. For instance, in August 2020, enterprise software provider, Aptean, acquired the product lifecycle management division of retail technology solution company, Aptos. This acquisition helped Aptean expand its cloud-based enterprise software offerings for fashion, luxury, and other retail industries. In April 2022, Software AG acquired software services provider, StreamSets for an undisclosed amount. The acquisition enabled Software AG to manage its client’s data transfer between cloud data platforms, on-premise applications, and other legacy data stores.
Growing demand for enterprise software is encouraging startups to enter this potential industry. Many startups are focusing on offering enterprise software at reasonable costs and raising funds to improve their global networks and consumer base. For instance, in March 2022, Locofy.ai, an enterprise software provider, raised USD 3 million in a funding round organized by various investing firms, such as Boldcap, Golden Gate Ventures, Accel, and January Capital. The company will utilize this funding to expand its software development team and R&D capabilities. In July 2022, ElevateHQ, a Business-to-Business (B2B) software provider, raised USD 1.1 million in a funding round of a financial company, Leo Capital. Such initiatives by startups will create a positive outlook for the market in the coming years.
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The Customer Relationship Management (CRM) software segment is anticipated to reach USD 157.55 billion by 2030 growing at a CAGR of 13.3% from 2023 to 2030. Increasing government-supportive initiatives for digital technologies and the high usage of CRM tools for streamlining business processes for effective resource utilization is expected to fuel segment growth
The cloud segment accounted for the largest market share of over 55% in 2024. The demand for cloud-based enterprise software is increasing significantly as it can be hosted on the vendor’s servers and accessed remotely from any location.
The Small & Medium Enterprise (SMEs) segment is expected to grow at a CAGR of 13.2% from 2023 to 2030. SMEs are notably adopting enterprise software to reduce their maintenance & inventory costs and improve their workflow capability for better internal collaborations
The healthcare segment is expected to grow at a significant rate from 2024 to 2030. The demand for enterprise software in the healthcare sector is increasing significantly owing to the rising emphasis on digital transformation, data-driven decision-making, and improved patient care.
The IT & Telecom segment accounted for the largest market share of over 20% in 2024.
The North America enterprise software market held a market share of over 41% in 2024. The promising pace of technological advancements in the region, coupled with the heightened adoption of cloud-based enterprise solutions among organizations, is expected to drive the demand for enterprise software.
Key industry players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products
Grand View Research has segmented the enterprise software market on the basis of on software, deployment, enterprise size, end-use, and region:
Enterprise Software Software Outlook (Revenue; USD Billion; 2018 - 2030)
Enterprise Resource Planning (ERP) Software
Business Intelligence Software
Content Management Software
Supply Chain Management Software
Customer Relationship Management Software
Others
Enterprise Software Deployment Outlook (Revenue; USD Billion; 2018 - 2030)
On-premise
Cloud
Enterprise Software Enterprise Size Outlook (Revenue; USD Billion; 2018 - 2030)
SMEs
Large Enterprises
Enterprise Software End-use Outlook (Revenue; USD Billion; 2018 - 2030)
BFSI
Retail
Healthcare
IT & Telecom
Government & Education
Manufacturing
Others
Enterprise Software Regional Outlook (Revenue: USD Billion; 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
India
Japan
Australia
South Korea
Latin America
Brazil
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
List of Key Players in the Enterprise Software Market
Accenture
Broadcom Inc. (CA Technologies, Inc.)
Cisco Systems Inc.
Deltek, Inc.
Epicor Software Corporation
Hewlett Packard Enterprise
IBM Corporation
Infor
Microsoft Corporation
Oracle Corporation
Salesforce.com, Inc.
SAP SE
SYSPRO
TIBCO Software Inc.
VMware, Inc.
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