The global e-commerce packaging market size is expected to reach USD 235.84 billion by 2030, registering a CAGR of 17.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing e-commerce retail platforms and technology advancements, such as 5G, and wider geographic internet connectivity are boosting the e-commerce market. Thus, simultaneously driving the demand for convenient and efficient packaging. The introduction of 5G is expected to enhance the consumer experience of online shopping by introducing technologies like Augmented and Virtual Reality (AR/VR). These technologies will provide product display in the enhanced virtual environment; thus, improving consumer experience on product outlook.
According to the research on Shopify, more than half of consumers are willing to shop more if the e-commerce platform is offering an AR experience. The 5G technology is helping to power the growth of the e-commerce industry during the forecast period. The industry is expected to experience splendid growth during the forecast period owing to wider geographic internet connectivity. For instance, a project like starlinks will provide access to areas where connectivity has been a challenge, such as the rural parts of the world. The challenges of the internet in rural or remote parts of the world are contributing to the very limited opportunity for the e-commerce industry growth.
The introduction of wider geographic internet connectivity will create immense opportunities for the e-commerce market in remote parts of the world. However, the growing e-commerce industry is creating a large amount of packaging waste and various environmental concerns. For instance, 3 billion trees are cut every year to produce carton boxes, mailers, fillers, and paper-based packaging. Whereas, less than 20% of plastic packaging produced worldwide undergoes recycling. Thus, the environmental concern over increasing packaging waste is expected to restrain the market growth to some extent.
Key companies operating in the industry are majorly adopting various strategies, such as acquisitions and new product launches, to expand their manufacturing capabilities, product portfolios, and geographical presence. For instance, in July 2022, Coveris launched stretch films, which have 30% recycled content. In May 2022, Berry Global collaborated with Clean Farms & Poly-Ag Recycling to advance Canada’s circular economy. The collaboration was aimed at recovering used agricultural films and grain bag materials to produce new products with recycled content.
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The corrugated boxes segment recorded the largest market revenue share of over 35.0% in 2024. Corrugated boxes are one of the most widely used packaging options in e-commerce due to their strength, durability, and ability to protect items during transit.
The corrugated board segment accounted for the largest market share of over 36.0% in 2024. Corrugated board is a top preference for e-commerce due to its strength and recyclability, commonly used for shipping boxes and sturdy packaging materials.
The apparel & accessories segment recorded the largest market share of over 24.0% in 2024. The rapid growth of online shopping, accelerated by trends such as fast fashion and direct-to-consumer (DTC) sales, is driving demand for apparel packaging.
Asia Pacific e-commerce packaging market dominated and accounted for the largest revenue share of over 49.0% in 2024. The Asia Pacific region's dominance in e-commerce packaging is primarily driven by its massive consumer base, rapid digital adoption, and growing middle class.
Grand View Research has segmented global e-commerce packaging market report based on material, product, application, and region:
E-commerce Packaging Material Outlook (Revenue, USD Million, 2018 - 2030)
Plastics
Corrugated Board
Paper & Paperboard
Woods
E-commerce Packaging Product Outlook (Revenue, USD Million, 2018 - 2030)
Corrugated Boxes
Poly Bags
Tapes
Protective Packaging
Mailer
Others
E-commerce Packaging Application Outlook (Revenue, USD Million, 2018 - 2030)
Electronics & Electrical
Apparel & Accessories
Personal Care
Household
Food & Beverages
Pet Food
Pharmaceutical
Others
E-commerce Packaging Region Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
Southeast Asia
Central & South America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
List of Key Players of E-commerce Packaging Market
Amcor plc
Berry Global, Inc
CCL Industries
Coveris
Sealed Air
Sonoco Products Company
WINPAK Ltd.
Alpha Packaging
Constantia Flexibles
Mondi
Gerresheimer AG
Silver Spur Corp.
Greif
Transcontinental Inc.
ALPLA
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