Digital Video Advertising Market To Reach $659.16 Billion By 2030

Digital Video Advertising Market Growth & Trends

The global digital video advertising market size is excepted to reach USD 659.16 billion in 2030 and is projected to grow at a CAGR of 20.0% from 2024 to 2030. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

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Digital Video Advertising Market Report Highlights

• The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats

• The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals

• North America's digital video advertising market dominated with a revenue share of 36.8% in 2023. The region has a well-established digital infrastructure, widespread internet access, and a complex advertising system.

Digital Video Advertising Market Segmentation

Grand View Research has segmented the global digital video advertising market report based on resin, technology, product, vehicle age, and region:

Digital Video Advertising Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Desktop

• Mobile

Digital Video Advertising Industry Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

• Retail

• Automotive

• Financial Services

• Telecom

• Consumer Goods and Electronics

• Media & Entertainment

• Others

Digital Video Advertising Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • Saudi Arabia

  • UAE

  • South Africa

List of Key Players in Digital Video Advertising Market

• AKI TECHNOLOGIES

• ExoClick

• Innovid

• MediaMath

• PubMatic, Inc.

• Seedtag Advertising, S.L.

• Spot X Publications Ltd.

• The Trade Desk

• Nexxen International Ltd (Tremor International Ltd.)

• TubeMogul Inc.

• Viant Technology LLC