Digital Health Coaching Market To Reach $22.06 Billion By 2030

February 2025 | Report Format: Electronic (PDF)

Digital Health Coaching Market Growth & Trends

The global digital health coaching market size is anticipated to reach USD 22.06 billion by 2030, and is projected to grow at a CAGR of 12.51% from 2025 to 2030, according to a new report by Grand View Research, Inc. Favorable government initiatives, growing health consciousness, and a rising number of educational programs regarding developing healthcare, diet, nutrition, and fitness-related digital coaching apps fuel the market's growth. Moreover, the rise in the prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity propels market growth. For instance, according to the Centers for Disease Control and Prevention (CDC), in 23 states of the U.S., more than one in three adults (35%) had obesity in 2023.

In addition, growing investments by public and private investors in the development of technologically advanced solutions boost market growth. For instance, in June 2021, Naluri, a Malaysian digital health coaching startup, received USD 5 million in a Series A funding round from previous investors Pathology Asia (via Biomark), Duopharma Biotech Berhad, and M Venture Partners and cornerstone investor Integra Partners of Singapore.

Moreover, digital health coaching is a powerful tool for enhancing patient engagement. Providing real-time support, personalized care, and convenient access empowers patients to participate actively in their health. Implementing this approach in healthcare settings improves outcomes and increases patient satisfaction. Thus, such factors are expected to drive market growth over the forecast period.

Furthermore, growing awareness regarding digital health solutions among people and rising educational and certification programs boost market growth. The following are some of the certification programs or courses offered by recognized organizations,

Certified Health and Wellness Coach (CHWC) from the National Board for Health and Wellness Coaching
Certified Stress Management Coach from the Spencer Institute
Certified Sleep Science Coach from the Spencer Institute
Registered Dietitian Nutritionist (RDN) for coaches focusing on nutrition from the Spencer Institute

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Digital Health Coaching Market Report Highlights

Based on service, the nutrition and diet coaching segment accounted for the largest market revenue share in 2024. The increasing emphasis on health awareness has prompted widespread adoption of nutrition and diet coaching apps, which boosts market growth.
Based on type, the holistic health coaching segment held the largest revenue share in 2024, owing to users increasingly seeking integrated solutions that combine fitness, nutrition, stress management, and sleep tracking, making digital platforms with AI-driven personalization.
Based on payment model, the freemium model with paid upgrades segment accounted for the largest revenue share in 2024. The freemium model, where basic features are free and premium features come at a cost, is particularly popular among youths and thus fuels the segment's growth.
Based on duration, the 1-3 months’ segment held the largest revenue share in 2024. Factors such as the growing working population and increase in disposable income boost the segment's growth.
North America dominated the market with the largest market revenue share in 2024 due to the presence of a large number of major market players and the high adoption of advanced technologies.