Dental Floss Market Size To Reach $914.4 Million By 2030

Dental Floss Market Growth & Trends

The global dental floss market size is expected to reach USD 914.4 million in 2030 and is projected to grow at a CAGR of 6.2% from 2024 to 2030. The growth is driven by increasing preference for oral care and dental hygiene. Rising incidence of dental problems such as gingivitis, dental carries, and tooth decay is a major driving factor driving the demand for interdental cleaners, including dental floss.

A major portion of teeth is below the gum line where a regular toothbrush cannot reach, leading to plaque and different dental problems. Hence it is important to clean the interdental area to remove plaque with the help of different products like interdental brushes, dental tapes, dental floss, and other such products. The American Dental Association (ADA) recommends regularly cleaning between teeth with an interdental cleaner such as floss to ensure healthy gums and teeth. According to the World Health Organization (WHO) in 2016, 50% of the global population was affected by oral disease with dental caries. Moreover, according to The Centers for Disease Control and Prevention, in 2016, more than 90% of adults in U.S. had cavity issues out of which 1 out of 4 have had untreated cavities.

Waxed floss held a dental floss market share of 36.1% in 2018. The product contains essential oils and enzymes which help in effective plaque removal. This factor is anticipated to fuel the segment growth over the forecast period. In addition, the product is available in polymer coating, which avoids shredding and promotes effortless plaque removal. Moreover, manufacturers focus on R&D and innovation to promote natural wax ingredients. Companies such as Tom's of Maine, Inc. provide dental floss made with natural waxes-jojoba, carnauba, and beeswax with no added preservatives, sweeteners, or added color.

Online distribution channel is projected to foresee a CAGR of 7.0% from 2019 to 2025 owing to the increasing number of smartphone users and devices with active internet services. Therefore, wide range of products are easy accessible on the online portals with door step delivery services which have majorly affected online channel as a preferential shopping segment. Many e-commerce and online shopping apps like Walmart, Flipkart, Amazon, and eBay among others make online shopping for oral care products easy.

Asia Pacific is anticipated to witness grow over the forecast period on account of rising prevalence of dental issues, awareness regarding oral hygiene, and rising geriatric population. The surge in the rank of poor oral health across different countries in the region is expected to propel the demand for dental floss. Extensive urbanization and industrial development in countries such as China, India, and other Southeast Asian countries is anticipated to boost the growth.

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Dental Floss Market Report Highlights

• North America dental floss market accounted for the largest market revenue share of 35.3% in 2023.

• Waxed floss dominated the market and accounted for a share of 53.8% in 2023. As consumers become more discerning about the quality of dental hygiene products, they are increasingly willing to invest in higher-end options that offer additional benefits.

• The offline segment accounted for the largest market revenue share in 2023. Supermarkets, pharmacies, and convenience stores are omnipresent, allowing consumers to purchase dental floss conveniently during their regular shopping trips.

Dental Floss Market Segmentation

Grand View Research has segmented the global dental floss market report based on product, distribution channel, and region:

Dental Floss Product Outlook (Revenue, USD Million, 2018 - 2030)

• Waxed Floss

• Unwaxed Floss

• Dental Tape

• Others

Dental Floss Distribution Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Dental Floss Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

• Europe

  • Germany

  • UK

• Asia Pacific

  • China

  • Japan

  • India

• Latin America

  • Brazil

• Middle East and Africa

  • Saudi Arabia

  • South Africa

  • UAE

List of Key Players in Dental Floss Market

• Procter & Gamble

• Colgate-Palmolive Company

• Prestige Consumer Healthcare, Inc.

• Johnson & Johnson Services, Inc

• HRB Brand, LLC

• 3M

• Lion Corporation

• Dr Wild & Co. AG

• Sunstar Suisse SA

• The Humble Co.