Data Marketplace Platform Market To Reach $5.73 Billion By 2030

Data Marketplace Platform Market Growth & Trends

The global data marketplace platform market size is expected to reach USD 5.73 billion by 2030, registering a CAGR of 25.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. A data marketplace is a transactional platform that facilitates buying and selling of different data types, offering a unique user experience. Data marketplaces comprise cloud services where businesses or individuals can upload data to the cloud. The different data types, such as demographic, business intelligence, and firmographic, personal data, are available in a data marketplace.

The data marketplace platform enables self-service data access, maintaining a high quality of data, consistency, and security for both parties. Businesses and organizations are commencing to augment internal data sets with external data propelling the growth of the data marketplace platform market. It enables buyers with segmented, dependable, and relevant data to access data via analytical tools and platforms to meet business needs.

For instance, the Microsoft Azure marketplace provides data through a uniform interface, and developers can access data via Microsoft Excel and PowerPivot. The gradual shift from conventional business practices to online platforms resulted in the establishment of efficient data marketplace services and solutions. Data marketplace arranges data flow and optimizes data sourcing, providing a data analytics framework for tuning decision models to optimize and improve processes.

Several companies have launched new platforms during the COVID-19 pandemic. For instance, in 2020, Aiisma, a data marketplace, launched Aiisma App with Aiihealth feature, consisting of marketplaces’ location sharing and health mapping features. Users can anonymously and consensually share their behavioral data in exchange for rewards, and this application has proven helpful in creating a digital fence against the pandemic.

The growth is attributed to the emergence of Big Data, web scraping, and advancements in blockchain, as it provides access to considerable data to enhance performance and generate revenue. Web scraping is an automatic process of extracting data from websites; it automates data collection, unlocks web data sources, and suggests data-driven decisions that add value to decision-making. The increasing adoption of AI, data mesh, data management, and blockchain in data & analytics is propelling the usage of self-service analytics solutions.

The market is projected to witness significant growth attributed to the increasing adoption of Internet of Things (IoT) solutions and the deployment of cutting-edge technologies such as AI, AR/VR orchestration capabilities, and machine-to-machine (M2M) advancements in communications networks. Additionally, a growing emphasis on the usage of cloud services is anticipated to boost the growth.

Furthermore, the rising adoption of the data marketplace in several verticals such as BFSI, healthcare, retail & consumer goods, and media & entertainment, among others, contribute positively to the growth of the industry. It also enables efficient usage and management of data resulting in a maximized return on investment (ROI). It also provides businesses and organizations access to data marketplaces such as personal, business-to-business (B2B), and IoT data marketplace to meet specific requirements efficiently and cost-effectively secured by blockchain.

Additionally, several organizations are launching data marketplaces to promote data sharing among data service providers and end-users resulting in augmented demand for data marketplace platforms. The report covers the competitive analysis of the top ten industry players including Acxiom LLC, AWS, Dawex, Snowflake, Quandl, BattleFin, Narrative, Datarade, Oracle, Microsoft, Adobe, and SAP SE.

The key players are adopting several key strategies and development such as product launches, partnerships and collaborations, and mergers and acquisitions to obtain a significant market share. For instance, in March 2022, Nokia announced a collaboration with Equideum Health to utilize Nokia Data Marketplace (NDM) blockchain solutions to enable a multi-party ecosystem. It will allow varied person-centric use cases by harnessing advanced technologies in the data marketplace, data exchange, and data management.

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Data Marketplace Platform Market Report Highlights

• The platform segment dominated the overall market with a revenue share of more than 62% in 2024, and is expected to witness a CAGR of 24.3% during the forecast period.

• The B2B data marketplace platforms segment dominated the overall data marketplace platform industry, gaining a revenue share of over 58% in 2024. It is expected to witness a CAGR of 24.6% during the forecast period.

• The subscription segment dominated the overall market, gaining a revenue share of over 52% in 2024. It is anticipated to witness a CAGR of 27.2% during the forecast period.

• The large enterprises segment dominated the overall market with a revenue share of nearly 57% in 2024 and is expected to grow at a CAGR of 24.7% during the forecast period.

• The financial services segment dominated the overall market, gaining a revenue share of 18.5% in 2024. It is witnessing a CAGR of 18.7% during the forecast period.

• North America data marketplace platform market led the overall data marketplace platform industry in 2024, with a share of more than 35%.

Data Marketplace Platform Market Segmentation

Grand View Research has segmented global data marketplace platform market report based on component, type, revenue model, enterprise size, end-user, and region:

Data Marketplace Platform Component Outlook (Revenue, USD Million, 2017 - 2030)

• Platform

• Services

Data Marketplace Platform Type Outlook (Revenue, USD Million, 2017 - 2030)

• Personal Data Marketplace Platforms

• B2B Data Marketplace Platforms

• IoT Data Marketplace Platforms

Data Marketplace Platform Revenue Model Outlook (Revenue, USD Million, 2017 - 2030)

• Subscription

• Commission

• Paid features

• Others

Data Marketplace Platform Enterprise size Outlook (Revenue, USD Million, 2017 - 2030)

• Large Enterprises

• SME's

Data Marketplace Platform End-user Outlook (Revenue, USD Million, 2017 - 2030)

• Financial Services

• Advertising, Media & Entertainment

• Retail & CPG

• Healthcare & Life Sciences

• Technology

• Public Sector

• Manufacturing

• Other (Education, Automotive, Energy, Oil & Gas)

Data Marketplace Platform Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East & Africa

  • UAE

  • KSA

  • South Africa

List of Key Players in the Data Marketplace Platform Market

• Acxiom LLC

• AWS

• Dawex

• Snowflake

• Quandl 

• BattleFin

• Narrative

• Datarade

• Oracle

• Microsoft

• Adobe

• SAP SE