Cut Flowers Market Size To Reach $51.83 Billion By 2030

Cut Flowers Market Growth & Trends

The global cut flowers market size is expected to reach USD 51.83 billion by 2030 and it is projected to grow at a CAGR of 4.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The cut flower market is witnessing significant shifts driven by evolving consumer preferences and market dynamics. A notable trend is the increasing use of cut flowers for various occasions such as weddings, celebrations, and cultural events, alongside a growing preference for locally grown and sustainable options, particularly in the Asia Pacific market. This demand for eco-friendly products has led to a surge in homegrown floriculture.

Owing to a stiff competition from international suppliers who offer lower prices and greater volume, U.S. flower farms are carving out a niche by focusing on speciality varieties not readily available from overseas distributors. These local growers are emphasizing high-quality stems, including delicate blooms that may not withstand long-distance shipping or have shorter vase lives, catering to discerning customers seeking unique offerings.

Among various flowers, roses are considered as timeless symbols of love and affection, remain immensely popular across various occasions, driving demand for cut flowers. Their diverse colors and versatility in arrangements further contribute to their appeal among consumers.

Small-scale cut flower farms, characterized by their entrepreneurial spirit, often adopt direct-to-consumer sales strategies through avenues such as farmers markets, CSA programs, and agritourism ventures. In addition, experienced local growers may collaborate with wholesale distributors, florists, or event services to supply specialty flower varieties, leveraging their expertise and market connections.

Research conducted by Columbia & Stock in 2021 and Curtis & Stock in 2023 underscores the significance of these market trends and the strategic approaches adopted by players in the cut flower industry to meet evolving consumer demands and capitalize on emerging opportunities.

In terms of sales of cut flowers through online channel, there has been a notable surge in online flower purchases, attributed to the convenience and exceptional quality offered by digital platforms. This escalating trend is fueled by the ease with which customers can browse and buy flowers from the convenience of their homes, with just a few clicks.

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Cut Flowers Market Report Highlights

• The global cut flowers market is anticipated to experience the fastest CAGR during the forecast period, as it is fueled by the increasing use of cut flowers in events, special occasions, ceremonies, parties, and welcoming gestures

• Based on product, the rose segment has a historical significance as a symbol of romance and ardor, with nearly every culture and religion attributing sentiments of love, passion, and longing to the red rose

• Cut flowers serve as captivating focal points at home when arranged in vases or containers, adorning dining tables, coffee tables, or mantelpieces with natural beauty

• Online flower shopping offers not just convenience but also time and effort savings. Through online flower delivery services, customers can easily send flowers directly to their desired recipients for birthdays, anniversaries, or any other significant occasion

Cut Flowers Market Segmentation

Grand View Research has segmented the global cut flowers market report based on product, application, distribution channel, and region:

Cut Flowers Product Outlook (Revenue, USD Million, 2018 - 2030)

• Rose

• Chrysanthemum

• Carnation

• Gerbera

• Lilium

• Others

Cut Flowers Application Outlook (Revenue, USD Million, 2018 - 2030)

• Commercial

• Home

Cut Flowers Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets

• Specialty Stores

• Online

• Others

Cut Flowers Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Spain

  • Italy

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America (CSA)

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

List of Key Players of the Cut Flowers Market

• The Queen’s Flowers Corp

• Selecta Cut Flowers SAU

• Sher Holland BV

• Multiflora Corp

• Rosebud Ltd

• Karen Roses Ltd

• Washington Bulb Co Inc

• Dummen Orange Holding BV

• Esmeralda Farms LLC

• Marginpar BV