The global customer self-service software market size is expected to reach USD 57.21 billion by 2030, registering a CAGR of 21.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Efforts to enhance the level of customer satisfaction and encourage customer loyalty are anticipated to propel the market growth over the forecast period. The continued rollout of a large number of customer service touchpoints is also expected to contribute to market growth.
Enterprises have realized that understanding the changing consumer behavior can help them in enhancing their offerings. At the same time, both small and medium-sized enterprises and large enterprises have started adopting automated customer self-service software. This is opening opportunities for the market players to introduce innovative customer self-service software solutions integrated with the latest technologies, such as big data and Artificial Intelligence (AI).
The outbreak of the COVID-19 pandemic and the growing preference for working from home and maintaining social distancing are particularly prompting communications service providers to adopt self-service capabilities. Furthermore, customer service centers are confronting a sudden rise in call volumes as the pandemic continues to disrupt corporate operations, workplace schedules, and travel plans worldwide. The situation is particularly driving the need for AI-enabled self-service solutions.
The growing preference for digital transactions to pay bills and for accessing 24-hour online support and other interactive online services through the internet shows no signs of abating. Hence, enterprises are scouting for self-service solutions that can ensure adequate flexibility while enhancing the speed and effectiveness of their customer support service. Prompt after-sales maintenance service is also emerging as a decisive factor for enterprises while selecting a vendor for procuring customer self-service software.
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The social media and community self-service segment is anticipated to register a considerable CAGR over the forecast period as organizations are rapidly switching to social media channels, which can potentially support communities and discussion forums, as part of the efforts to curb customer support costs
The managed services segment is expected to register a significant CAGR over the forecast period as managed services allow end-users to run their operations effectively and increase business intelligence.
The cloud segment is expected to register a significant CAGR over the forecast period as cloud deployment allows enterprises to save on the costs incurred on having a dedicated infrastructure to host on-premise solutions
The healthcare segment is expected to register a significant CAGR over the forecast period owing to the growing adoption of self-service apps that allow patients to schedule appointments, fill forms, update their profile, and pay bills
The Asia Pacific regional market is anticipated to register a significant CAGR over the forecast period in line with the increasing number of small & medium enterprises looking forward to implementing customer self-care applications
Grand View Research has segmented the global customer self-service software market based on solution, service, deployment, end use, and region:
Customer Self-service Software Solution Outlook (Revenue, USD Million, 2018 - 2030)
Web Self-service
Mobile Self-service
Virtual Assistants
Email Engagement
Interactive Voice Response (IVR)
Others
Customer Self-service Software Service Outlook (Revenue, USD Million, 2018 - 2030)
Managed Services
Professional Services
Customer Self-service Software Deployment Outlook (Revenue, USD Million, 2018 - 2030)
Cloud
On-premise
Customer Self-service Software End Use Outlook (Revenue, USD Million, 2018 - 2030)
BFSI
Manufacturing
Retail & E-commerce
Media & Entertainment
IT & Telecom
Healthcare
Government
Others
Customer Self-service Software Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
Japan
India
China
Australia
South Korea
Latin America
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
List Of Key Players Customer Self-service Software Market
Salesforce, Inc.
Oracle
Microsoft
SAP SE
Zendesk
Freshworks Inc.
Avaya LLC
Zoho Corporation Pvt. Ltd.
HubSpot, Inc.
Verint Systems Inc.
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