The global custom t-shirt printing market size is estimated to reach USD 9.82 billion by 2030, expanding at a CAGR of 11.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing preference for fashionable, customized, and unique clothing, as well as rising disposable income within the young population, are major factors driving demand for custom t-shirts worldwide. Customized t-shirts are primarily targeted toward the young population as these t-shirts allow them to design a t-shirt matching their style, personality, and preference.
Customized sportswear and trendy gym clothes are becoming more popular as people are getting into the athleisure trend. Sports teams and clubs of almost all sports worldwide have started wearing custom-designed jerseys and t-shirts with their unique logo and design. Every sporting club is nowadays following the trend to provide a unique appearance to their team players and increase their team's visibility. Sports-related activities across countries such as Germany, China, and India are witnessing significant growth with increasing investments by governments of these countries in sporting activities. As a result, the demand for custom printed t-shirts is expected to increase in the forthcoming years.
Customized t-shirts are printed using several techniques, including screen print, digital print, and plot print. The screen printing technique uses a predesigned stencil to develop the print on the cloth and is one of the most popular techniques. Furthermore, this technique requires a high use of labor. This technique has been observed to have high adoption in the Asia Pacific region due to low-cost labor availability.
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The market for custom t-shirt printing is anticipated to witness substantial growth during the forecast period due to the increasing use of customized t-shirts for the promotion of a brand, company, movie, sports team, or league, among others.
The screen printing segment accounted for the largest revenue share in 2024 owing to the high color vibrancy provided by this technique.
The digital printing segment is expected to register the highest CAGR during the forecast period owing to lesser time and efforts involved in the process.
The graphic designed shirts segment accounted for the largest revenue share in 2024 owing to the high demand for t-shirts with pre-printed graphics.
The online sales channel segment is expected to register the highest CAGR during the forecast period owing to the convenience and selection offered by the online channel.
The commercial end-use segment accounted for the largest revenue share in 2024 owing to the bulk demand from commercial users such as corporate and sports clubs.
Asia Pacific accounted for the largest revenue share, followed by Europe, in 2024, owing to the presence of numerous market players and the high proliferation of the e-commerce industry in the region.
Grand View Research has segmented the global custom t-shirt printing market based on printing technique, design, sales channel, end use, and region:
Custom T-shirt Printing Printing Technique Outlook (Revenue, USD Million, 2017 - 2030)
Screen Printing
Digital Printing
Plot Printing
Custom T-shirt Printing Design Outlook (Revenue, USD Million, 2017 - 2030)
Graphic Designed Shirt
Artwork
Custom T-shirt Printing Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
Online
Offline
Custom T-shirt Printing End-use Outlook (Revenue, USD Million, 2017 - 2030)
Commercial
Personal
Below 15 years
15-40 years
Above 40 years
Custom T-shirt Printing Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Middle East & Africa
KSA
UAE
South Africa
List of Key Players in Custom T-shirt Printing Market
CafePress Inc.
CustomInk, LLC.
CustomThread
Printful Inc.
RushOrderTees.com
Spreadshirt
THEBLUEGECKOPRINTING
THREADBIRD
UberPrints, Inc.
Vistaprint
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