The global cognitive computing market size is projected to reach USD 225.33 billion by 2030, registering a CAGR of 28.4% from 2025 to 2030, according to a new study published by Grand View Research, Inc. The surge in demand for cognitive computing technology comes from an increased need for making better decisions, transforming industries, and democratizing expertise. The technology has become sought-after among decision-makers to handle the massive amount of data and iterative analytics. Industry leaders anticipate the use of cognitive computing systems will gain ground from the rising prominence of machine learning and natural language processing.
Cognitive computing enables business organizations to incorporate advanced data analytics technology in their business processes to measure the risk associated with strategic initiatives. Industry players are progressively investing significantly in adopting modern cognitive solutions through profound research and development. The adoption of Artificial Intelligence and the Internet of Things that enables automated integration between software, hardware platform, and the consumer, has spurred industry growth.
Cognitive computing systems which use real-time analysis, machine learning, and natural language processing (NLP) have become sought-after to provide better results. Some of the prominent attributes, including voice recognition, text analytics, image & visual analytics, and clustering & deep learning, have encouraged leading companies to expedite investments in cognitive computing.
A notable uptick toward data analysis is expected to complement the development of cloud computing platforms and on-premises hardware equipment. Besides, advancements in cognitive technologies have augured well for market growth. For instance, cognitive systems have become the go-to technology for accurate data analysis and boosting customer interaction across industry verticals.
The healthcare industry has exhibited a profound inclination for cognitive systems to collate and assess data, including diagnostic tools, past data, medical journals, and reports. The prevalence of data-powered treatment recommendations has gained ground across emerging and advanced economies.
With companies striving to enhance customer experience, the cognitive computing process has garnered immense popularity. It has also leveraged end-users to provide valuable, contextual, and relevant inputs to the customers. It has the potential to identify strange behavior in the data by inspecting usage patterns to block cyber-attacks.
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The natural language processing technology segment dominated with a revenue share of over 41.83% in 2024 due to the surging demand for pattern recognition and optical character recognition
Cloud systems are expected to gain momentum as they facilitate secure and integrated data storage solutions according to the business requirements
The Asia Pacific region is predicted to emerge as the fastest growing market owing to the rise in small and medium enterprises in emerging countries, such as India and China
Prominent vendors operating in the market include Google, IBM, Microsoft Corporation, Oracle Corporation, SAP, Statistical Analysis System (SAS), and Saffron Technology
Increased focus on research and development activities and adoption of artificial intelligence are being observed in the industry
Grand View Research has segmented the global cognitive computing market report based on technology, deployment, application, and region:
Cognitive Computing Technology Outlook (Revenue, USD Billion, 2018 - 2030)
Natural Language Processing
Machine Learning
Automated Reasoning
Information Retrieval
Cognitive Computing Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
On-premises
Cloud
Cognitive Computing Application (Revenue, USD Billion, 2018 - 2030)
Healthcare
Retail
BFSI
Security
IT & Telecom
Aerospace & Defense
Others
Cognitive Computing Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
Japan
India
South Korea
Australia
Latin America
Brazil
Middle East & Africa (MEA)
KSA
UAE
South Africa
List of Key Players of Cognitive Computing Market
CognitiveScale
Enterra Solutions
HP Development Company, L.P.
IBM Corporation
Microsoft
Muance Communications Inc.
Numenta
Oracle Corporation
Palantir
PTC
Saffron Technology
SAP
Statistical Analysis System (SAS)
Tibco Software
Vicarious
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