Cloud Advertising Market Size To Reach $14.31 Billion By 2030

Cloud Advertising Market Growth & Trends

The global cloud advertising market size is anticipated to reach USD 14.31 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 18.1% from 2023 to 2030. The global market for cloud advertising is expected to experience growth in the forecast period owing to the increasing focus on data privacy, and compliance regulations, which has bolstered the demand for cloud advertising.

Advertisers are increasingly concerned about adhering to privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Cloud advertising platforms offer advanced data protection and compliance features, enabling advertisers to ensure the security and privacy of user data while delivering personalized ads. This driver has gained prominence as data privacy concerns have become more prevalent among consumers and regulatory bodies.

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Cloud Advertising Market Report Highlights

• By service, the platform as a service (PaaS) segment accounted for the major revenue share of 53.2% in 2022 and is anticipated to maintain its dominance over the forecast period. The demand for innovation and enhanced customer experiences fuels the adoption of PaaS-based cloud advertising. Advertisers constantly seek novel ways to engage with their target audience and deliver personalized, interactive, and immersive advertising experiences. PaaS platforms provide the necessary infrastructure and tools to experiment with new ad formats, technologies, and channels, facilitating innovation and creativity in advertising campaigns. The software as a service (SaaS) segment is expected to witness the highest growth rate of 21.6% during the forecast period due to a shift towards self-service and automated marketing solutions

• In terms of channel, the in-app segment held the largest revenue share of 33.6% in 2022 over the forecast period. Mobile gaming has grown exponentially in recent years, with a large user base engaging in various gaming apps. Cloud advertising allows advertisers to tap into this lucrative market by integrating relevant and non-intrusive ads within gaming experiences. Advertisers can leverage cloud platforms to reach highly engaged users, offering targeted promotions, rewards, or in-app purchases, thus effectively monetizing the gaming environment. The social media segment is expected to witness the highest CAGR of 20.5% during the forecast period. Cloud advertising enables advertisers to quickly adapt their social media campaigns, adjust ad creatives, and modify targeting parameters to keep up with rapidly changing trends and user preferences. This flexibility is precious in social media marketing, where trends and conversations can evolve rapidly

• In terms of deployment, the hybrid cloud segment dominated the market and captured the highest revenue share of 43.3% in 2022. Data privacy and compliance considerations are critical for cloud advertising in hybrid cloud setups. Advertisers must navigate regulatory requirements and protect consumer data while delivering personalized ads. The private cloud segment is anticipated to witness the highest growth rate of 20.4% during the forecast period owing to the growth of cloud computing in private cloud environments

• Based on the enterprise size, the large-size enterprise captured the major revenue share of 56.8% in 2022 and is expected to continue its dominance over the forecast period. Cloud advertising enables large-sized enterprises to manage and streamline their advertising operations effectively. These enterprises often have multiple departments, regions, and brands, making centralized advertising management crucial for consistency and efficiency. The small and medium-sized enterprise segment is anticipated to grow at the highest CAGR of 19.7% during the forecast period. Cloud advertising offers robust tracking and measurement capabilities, allowing SMEs to monitor the performance of their campaigns in real-time

• Based on the application, the campaign management captured the major revenue share of 28.9% in 2022 and is expected to continue its dominance over the forecast period. Cloud platforms provide the computational power and infrastructure needed to harness the potential of AI and ML, enabling advertisers to optimize their campaigns and deliver tailored messages to their audience. The real-time engagement segment is anticipated to grow at the highest CAGR of 22.6% during the forecast period. Growing demand for personalized and contextualized experiences has fueled the need for real-time engagement in advertising

• Based on the end-use industry, the BFSI segment had a major revenue share of 14.8% in 2022. The BFSI sector has witnessed a rapid digital transformation, with financial institutions increasingly embracing cloud technology to enhance their operations and customer experiences. Cloud advertising gives these institutions the scalability and agility to deliver targeted and personalized ads to their customers. The manufacturing industry is expected to grow at a CAGR of 19.9% during the forecast period. The demand for patient engagement and education has fueled the adoption of cloud advertising in the healthcare segment. Cloud-based advertising solutions provide opportunities for healthcare organizations to deliver relevant and informative content to patients, empowering them to make informed decisions about their health

• North America held the highest market share of 33.1% in 2022 and is anticipated to grow over the forecast period owing to the rise of big data and analytics. With the increasing number of internet users, mobile device usage, and online platforms' popularity, advertisers recognize the need to optimize their digital advertising strategies. Cloud advertising allows advertisers to efficiently deliver their campaigns across multiple channels and devices, ensuring maximum reach and engagement with the North American audience

• Asia Pacific is expected to grow at the highest CAGR of 22.5% during the forecast period. The increasing popularity of social media and online platforms has created vast opportunities for cloud advertising in the Asia Pacific. Platforms like Facebook, Instagram, WeChat, LINE, and KakaoTalk have massive regional user bases, offering advertisers extensive reach and engagement potential

Cloud Advertising Market Segmentation

Grand View Research has segmented the cloud advertising market based on service, channel, deployment, enterprise size, application, end-use industry, and region:

Cloud Advertising Service Outlook (Revenue, USD Million, 2018 - 2030)

• Infrastructure As A Software As A Service (IaaS)

• Software As A Service (SaaS)

• Platform As A Service (PaaS)

Cloud Advertising Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Email Marketing

• In-App

• Social Media Marketing

• Company Website

• Others

Cloud Advertising Deployment Outlook (Revenue, USD Million, 2018 - 2030)

• Public

• Private

• Hybrid

Cloud Advertising Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

• Large Size Enterprises

• Small and Medium Sized Enterprises (SMEs)

Cloud Advertising Application Outlook (Revenue, USD Million, 2018 - 2030)

• Campaign Management

• Customer Management

• Experience Management

• Analytic and Insights

• Real-Time Engagement

Cloud Advertising End-use Industry Outlook (Revenue, USD Million, 2018 - 2030)

• IT and Telecommunications

• BFSI

• Healthcare

• Manufacturing

• Retail and Consumer Goods

• Automotive

• Media and Entertainment

• Travel and Hospitality

• Others

Cloud Advertising Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Netherlands

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • Singapore

• Latin America

  • Brazil

  • Mexico

  • Chile

  • Argentina

• Middle East & Africa

  • UAE

  • Saudi Arabia

  • South Africa

List of Key Players in the Cloud Advertising Market

• Google LLC

• Oracle

• IBM Corporation

• Amazon Web Services, Inc.

• Adobe

• Salesforce, Inc.

• Wipro

• The Nielsen Company (US), LLC.

• Viant Technology LLC

• Cavai

• Kubient

• Imagine Communications