Cereal Bars Market Size To Reach $28.12 Billion By 2030

Cereal Bars Market Growth & Trends

The global cereal bars market size is estimated to reach USD 28.12 billion by 2030, registering a CAGR of 7.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Cereal bars offer a convenient solution, providing a portable snack that can be easily consumed anytime, anywhere. With hectic schedules and a preference for quick, grab-and-go options, consumers are turning to cereal bars as a satisfying snack choice that aligns with their health goals. As a result, cereal bars have become a staple in the modern snacking landscape, offering a balance of convenience, nutrition, and flavor to meet the needs of health-conscious consumers on the move.

The preference for snack bars containing nutrient-rich, vegan, gluten-free, and sugar-free ingredients is rising, reflecting evolving dietary choices and health-conscious lifestyles. In addition, the global trend toward on-the-go snacking is playing a pivotal role in the market's growth as consumers increasingly seek quick and healthful snack options to fit their busy routines. Moreover, urbanization and busy lifestyles in developing countries such as China, India, and others have led to a greater demand for convenient, ready-to-eat snacks. Cereal bars fit well into this trend as a convenient, portable snack option that can be consumed on the go, making them appealing to urban consumers.

The snack bars market held the higher share in 2024 and is expected to register a considerable CAGR over the forecast period. Due to a number of variables, including changing consumer preferences, the snack bar business is growing significantly. Snack bars are the epitome of a healthy and practical snack choice; they are carefully made from natural ingredients to offer a wide range of essential nutrients like fiber, protein, vitamins, and minerals. Energy bars, rustic granola bars, protein bars, and other flavors and variations are among the wide range of options available to meet the needs of consumers who value both taste and nutritious content.

Sales of cereal bars through hypermarkets & supermarkets held a higher share of the market. Supermarkets and hypermarkets offer convenience by providing one-stop shopping experiences. Shoppers can easily add cereal bars to their grocery lists along with other household essentials, saving time and effort. The convenient location and extended operating hours of these stores further contribute to their appeal, allowing consumers to purchase cereal bars whenever it suits their schedule.

North America accounted for the largest share of the market and is estimated to expand at a significant CAGR over the forecast period. The variety of flavors and formulations of cereal bars cater to different dietary preferences and restrictions, such as gluten-free or vegan diets. Players operating in the North America market adopt innovative marketing strategies emphasizing taste and nutritional value, owing to which cereal bars have become a popular choice for those looking for satisfying snacks between meals. This trend aligns with evolving snacking behaviors, where smaller, more frequent meals are preferred over traditional eating patterns.

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Cereal Bars Market Report Highlights

• Asia Pacific is expected to grow at the fastest CAGR over the forecast period. The growth of the health and wellness industry in Asia Pacific is a major driver for low-or no-sugar snacks, thus driving demand for cereal bars in the region.

• Energy & nutrition bars market is estimated to grow with the fastest CAGR over the forecast period. Growing awareness of the importance of fitness and maintaining health has led to higher participation in sports, health clubs, and gyms, driving the growth of the energy bars market.

• Sales of cereal bars through online channels are expected to grow at the fastest CAGR over the forecast period. The convenience, variety, accessibility, and potential cost savings make online purchases of cereal bars an attractive choice for many shoppers.

Cereal Bars Market Segmentation

Grand View Research has segmented the global cereal bars market based on product, distribution channel, and region:

Cereal Bars Product Outlook (Revenue, USD Million, 2018 - 2030)

• Snack Bars

• Energy & Nutrition Bars

• Others

Cereal Bars Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Traditional Grocery Stores

• Convenience Stores

• Online

• Others

Cereal Bars Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players in the Cereal Bars Market

• General Mills, Inc.

• Naturell India Pvt. Ltd.

• Mars Incorporated and its Affilitates

• BELLRING BRANDS, INC.

• Nestlé S.A.

• Think!

• WK Kellogg Co

• McKee Foods

• PepsiCo