Broccoli Powder Market Size To Reach $72.2 Million By 2030

Broccoli Powder Market Growth & Trends

The global broccoli powder market size is expected to reach USD 72.2 million by 2030, growing at a CAGR of 5.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by continuous innovation and manufacturers diversifying product offerings. They are introducing a variety of products that cater to different consumer needs and preferences. For instance, blends of broccoli powder with other superfoods such as kale, spinach, and spirulina are becoming increasingly popular. These blends offer a broader range of nutrients and appeal to consumers looking for comprehensive health benefits in a single product. For instance, Sprout Living offers Broccoli & Kale Sprout Powder, which is organic, non-GMO, and produced using freeze-drying technology.

The introduction of flavored broccoli powders has helped overcome the taste barrier, making it more palatable for a wider audience, including children and picky eaters. Companies like BROC SHOT launched flavored broccoli powders that are gaining traction in the market. Furthermore, manufacturers are also focusing on packaging innovations to enhance convenience and shelf life, such as single-serve sachets and resealable pouches, which cater to the on-the-go lifestyle of modern consumers.

The rising popularity of plant-based diets has also contributed to the market's growth. More consumers are adopting vegetarian, vegan, and flexitarian diets, driven by health, environmental, and ethical considerations. Plant-based diets are associated with numerous health benefits, including lower risks of chronic diseases, improved digestion, and better weight management. Broccoli powder, being a plant-based product, aligns perfectly with this trend. It provides a convenient way for individuals following plant-based diets to increase their intake of essential nutrients.

Sustainable and ethical sourcing practices are becoming increasingly important to consumers, particularly in the health and wellness sector. Consumers are more conscious of their purchases' environmental and social impacts and seek products that align with their values. This has led to a rise in demand for sustainably sourced and ethically produced products. Broccoli powder manufacturers respond to this trend by adopting sustainable agricultural practices, ensuring fair trade, and reducing their carbon footprint. Certifications such as USDA Organic, Fair Trade, and Non-GMO Project Verified are becoming important marketing tools that help build consumer trust and loyalty.

Major players in the market include Saipro Biotech Private Limited; NutraDry, Xi'an Lifewe Biological Technology Co., Ltd.; Pioneer Herb Industrial Co., Ltd; American International Foods, Inc.; Nutraonly (Xi'an) Nutritions Inc; VDF FutureCeuticals, Inc.; Vinayak Corporation; Incoltec; and Vehgro. These companies adopt Various steps, including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more market share.

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Broccoli Powder Market Report Highlights

• Organic broccoli powder is expected to grow at a CAGR of 7.6% from 2024 to 2030. Rising demand for sustainable, non-GMO, and organic products is driving the market sales

• Nutritional supplement applications are expected to grow at a CAGR of 6.0% from 2024 to 2030. The demand for plant-based supplements has been particularly strong, reflecting broader trends in the wellness industry resulting in its increased application in supplements

• The sales of broccoli powder through B2C channel is expected to grow at a CAGR of 6.8% from 2024 to 2030. The convenience of online shopping, coupled with the ability to compare products and read reviews, has driven sales through the B2C channel

• Asia Pacific is expected to grow at a CAGR of 6.0% from 2024 to 2030. Increasing health consciousness among consumers, along with growing demand for nutritious products, is driving the sales of broccoli powder in the region

Broccoli Powder Market Segmentation

Grand View Research has segmented the global broccoli powder market based on nature, application, distribution channel, and region:

Broccoli Powder Nature Outlook (Revenue, USD Million, 2018 - 2030)

• Conventional

• Organic

Broccoli Powder Application Outlook (Revenue, USD Million, 2018 - 2030)

• Nutritional Supplements

• Food & Beverages

• Cosmetics

• Animal Feed

• Others

Broccoli Powder Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• B2B

• B2C

Broccoli Powder Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Broccoli Powder Market

• Saipro Biotech Private Limited

• NutraDry 

• Xi'an Lifewe Biological Technology Co., Ltd.

• Pioneer Herb Industrial Co., Ltd

• American International Foods, Inc.

• Nutraonly (Xi'an) Nutritions Inc

• VDF FutureCeuticals, Inc.

• Vinayak Corporation

• Incoltec

• Vehgro