Botanicals And Acupuncture Market To Reach $241.2 Billion By 2030

Botanicals And Acupuncture Market Growth & Trends

The global botanicals and acupuncture market size is expected to reach USD 241.2 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 21.2% from 2025 to 2030. The advent of nanotechnology in acupuncture-based treatments offers lucrative growth opportunities for the market. Nanotechnology has enabled the employment of nanosensors or nanochips to offer in vivo and real-time detection solutions in reactive molecules. Assessment of connections as well as dynamics, such as reactive molecules with respect to needle stimulation, is anticipated to offer novel insights for these treatments.

The consumer base for complementary medicine has increased due to the benefits and philosophies associated with it. Some philosophies include a high preference for natural products, the onset of illness is attributed to body imbalance, the ability of the body to heal itself, the treatment of the whole body, and the administration of easier therapies. Herbal medicine, naturopathy, and homeopathy are the three most adopted complementary therapies.

Increase in the penetration of internet and e-marketing channels, such as video counseling and other electronic methods, used for patient communication boosts the botanicals segment growth. Running Pay-Per-Click (PPP) advertisements and optimization of business with a rise in the adoption of mobile phones and tablet devices are among the two effective marketing strategies for the E-distribution of botanicals.

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Botanicals And Acupuncture Market Report Highlights

• By intervention, botanicals accounted for the largest revenue share of more than 68.5% in 2024 as they are extensively used in the form of herbal supplements, homeopathic medicines, and other natural products.

• The traditional Chinese medicine therapies are finding applications in the recent treatment models associated with COVID-19 affected patients in China. This offers lucrative growth opportunities for the acupuncture market and operational entities in this market space.

• Based on distribution method, direct sales dominated the global market in 2024 as the majority of the complementary therapeutic procedures, such as naturopathy and Ayurveda, demand direct sales/distribution post medical counseling of the patient.

• The distance correspondence segment is anticipated to grow at a lucrative pace throughout the forecast period. This is due to the traction for long-distance energy treatments and virtual therapies, targeted towards increasing the salability potential of acupuncture therapies.

• Europe accounted for the largest revenue share in 2024 owing to a significant increase in the number of herbal medicine registrations, of which 600 medicines were granted with marketing authorization.

Botanicals And Acupuncture Market Segmentation

Grand View Research has segmented the global botanicals and acupuncture market report based on intervention scope, distribution method, and region:

Botanicals And Acupuncture Intervention Scope Outlook (Revenue, USD Billion, 2018 - 2030)

• Botanicals

  • Ayurveda

  • Naturopathy

  • Homeopathy

• Acupuncture

Botanicals And Acupuncture Distribution Method Outlook (Revenue, USD Billion, 2018 - 2030)

• Direct Sales

• E-Sales

• Distance Correspondence

Botanicals And Acupuncture Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

  • Rest of Europe

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Thailand

  • Rest of Asia Pacific

• Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

• Middle East and Africa (MEA)

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

  • Rest of MEA

List of Key Players of Botanicals And Acupuncture Market

• Modern Acupuncture

• ARC Acupuncture & Physical Therapy

• Ayush Ayurved

• GC Biopharma Corporation

• NatureKue, Inc.

• Columbia Nutritional

• Herb Pharm

• Pure Encapsulations, LLC.

• Sheng Chang Pharmaceutical Company

• LKK Health Products Group Limited

• Nordic Neutraceuticals

• Helio USA, Inc.