Beauty Pillowcases Market Size To Reach $1.49 Billion By 2030

Beauty Pillowcases Market Growth & Trends

The global beauty pillowcases market size is expected to reach USD 1.49 billion by 2030 and is expected to grow at a CAGR of around 6.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers are becoming increasingly aware of the potential health and ecological benefits associated with natural and organic fibers such as silk, bamboo, linen, etc. Sustainability certifications and ethical sourcing practices are important for beauty pillowcase products due to increased demand from the growing middle class and the influence of online shopping.

Increasing consumer spending on self-care and luxury home décor products has led to a high preference for luxury silk and satin products owing to potential benefits in skincare and anti-aging applications. According to the results of a study by the National Sleep Foundation based in Virginia, the key to a good night’s sleep is a comfortable bedroom. A clinical trial on 40 participants found that sleeping on a silk pillowcase significantly reduced the appearance of acne compared to those sleeping on cotton.

The e-commerce boom is driving the increased demand for beauty pillowcases by providing consumers with convenient access to a wide array of options and the ability to make informed purchase decisions online. The growing popularity of e-commerce has prompted manufacturers to introduce their products on popular websites like Amazon.com, Alibaba.com and Walmart to reach a wider customer base. As per 2023 a Cotton Incorporated survey around 52% of consumers in the U.S. still prefer buying their sheets and bedding from physical stores, although online shopping is also quite popular at 42 percent is growing at a faster pace.

Social media, beauty bloggers, and dermatologists are spreading the word about the potential benefits of beauty pillowcases. These pillowcases are designed to reduce wrinkles, prevent acne, and improve hair health. Brands are constantly innovating and expanding their offerings in emerging countries, with blends of silk, satin, and bamboo for enhanced performance and affordability. For instance, in 2020, the British brand Mayfairsilk launched its silk pillowcases and silk bedding collection across its five stores in Dubai in the winter of 2022. Mayfairsilk is known for its high momme silk and unique matte finish, with OEKO-Tex Standard 100 certification. The company has been focusing on expanding its brand beyond the UK into the US and the Middle East countries.

The market is currently under significant pressure due to the increasing demand for sustainable fabrics in bedding products. Europeans place a high value on taking care of their skin and preventing signs of aging. Beauty pillowcases, particularly those made of silk or satin and infused with hyaluronic acid or collagen, are popular for their claims of reducing wrinkles and improving skin tone. Eco-conscious consumers prefer natural fibers such as bamboo and biodegradable silk, which are often considered more luxurious and gentle on the skin than synthetic alternatives.

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Beauty Pillowcases Market Report Highlights

• Silk pillowcases dominated the market in 2023. Silk pillowcases are known to improve skin and hair hydration, prevent fine lines and wrinkles, and result in smoother and less frizzy hair. Due to the availability of several brands of silk pillowcases through both online and offline distribution channels, the demand for these products has increased significantly

• Demand from zippered pillowcases products is expected to surge in the forecast period. Zippered pillowcases are a great solution for frequent travelers who frequently change pillowcases. They offer added benefits, such as convenience, hygiene, and beauty. Zipper beauty pillowcases are suitable for several types of fabrics including luxurious silk and satin, breathable linen and cooling Tencel

• Supermarkets & hypermarkets held the majority share in the overall sales channel in 2023 due to their promotional strategies, such as discounts and bundled offers, to attract budget conscious customers and drive sales. Moreover, they offer wide reach, convenience and have a diverse range of pillowcase from various brands, catering to a wide variety of consumer needs and preferences

• Demand from haircare applications is expected to surge in the forecast period. Haircare influencers and bloggers are increasingly emphasizing the benefits of using beauty pillowcases. This increased exposure is driving awareness and demand, especially among young and trend-conscious consumer

• Asia Pacific market is anticipated to grow with the highest CAGR over the forecast period. This is due to factors like increasing urbanization, rising disposable incomes and spending on home décor products are attracting consumers towards high-quality silk, satin, bamboo and other natural fiber materials

Beauty Pillowcases Market Segmentation

Grand View Research has segmented the global beauty pillowcases market based on product, type, distribution channel, application, and region:

Beauty Pillowcases Product Outlook (Revenue, USD Million, 2018 - 2030)

• Silk

• Satin

• Bamboo

• Others

Beauty Pillowcases Type Outlook (Revenue, USD Million, 2018 - 2030)

• Zippered

• Envelope

• Others

Beauty Pillowcases Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Beauty Pillowcases Application Outlook (Revenue, USD Million, 2018 - 2030)

• Hair Care

• Skin Care

• Anti-Aging

Beauty Pillowcases Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players of the Beauty Pillowcases Market

• Suzhou Stitch Textile Technology Co., Ltd.

• Blissy

• Mayfairsilk

• Slip Silk Pillowcase LLC

• John Lewis plc

• Zhejiang Jiaxin Silk Corp., Ltd.

• Poshey LLC

• BEAUSILK

• Anhui Comfytouch Ltd

• Benu Blanc