BBQ Seasoning Market Size To Reach $20.01 Billion By 2030

BBQ Seasoning Market Growth & Trends

The global BBQ seasoning market size is expected to reach USD 20.01 billion by 2030, and is anticipated to grow at a CAGR of 5.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising disposable income, consumer demand for various sauces and rubs that enhance the taste of grilled food, and technological innovations in manufacturing herbs and spices are some of the major factors driving the growth.

The shift in consumer palates in favor of low-sugar sauces and seasonings and consumption of processed food has also contributed to a greater desire for restaurant-prepared cuisines. The numerous health benefits offered by spices and rubs have made them a necessary ingredient for restaurants and food service operators to appeal to health-conscious customers.

Additionally, the exponential consumption of processed meat and convenience products and a rise in the preference for BBQ seasonings made out of natural ingredients and flavors are considered to be the major trends reshaping the global market.

Key players operating in the global market are making major initiatives to market their products to customers and strengthen their market position. According to the Hearth, Patio & Barbecue Association (HPBA) biennial State of the Barbecue Industry Report, 70% of all households and 80% of all homeowners in the U.S. own at least a smoker or a grill and consumers were cooking at home more during the pandemic.

This may indicate a profitable potential for BBQ seasoning producers to create multipurpose products that make cooking at home more convenient or allow cooks to replicate restaurant-quality meals at home.

Manufacturers can cross-sell flavors from various countries in the regional market. Indian customers, who normally keep plain-vanilla tomato ketchup, chili sauce, and soy sauce in their pantries and freezers, may benefit from trying traditional Korean Gochujang, Thai Sriracha, and Vietnamese Hoisin.

Companies are also launching different flavored products to meet ever-changing consumer tastes. For instance, in June 2022, Pembrokeshire-based Barti Rum launched a new barbecue sauce with a distinctive flavor. Such initiatives by key market players are expected to boost the growth of the industry and enable consumers to quickly add more flavor to home-cooked meals and snacks.

Asia Pacific is expected to showcase strong growth in the foreseeable future on account of rising demand for BBQ spices and rubs from China, India, Japan, Australia, and New Zealand. Additionally, the rise in the demand for fast food among youth & millennials and the increasing popularity of convenience foods is expected to enhance the demand for BBQ seasonings. Middle East & Africa and Central & South America are expected to witness strong demand over the forecast period due to an interest in new spices and connected ethnic cuisines.

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BBQ Seasoning Market Report Highlights

• Based on product, barbecue rubs accounted for the largest market share of 54.6% of the global revenues in 2024. The growth is attributed to the increased consumption of BBQ rubs for marinating and increasing preferences for the consumption of organic food.

• Based on distribution channel, the sales of BBQ seasoning retail channels are anticipated to grow at a CAGR of 4.6% from 2025 to 2030. The growth of the market is primarily fueled by the increasing popularity of home cooking, the rising trend of house parties and summer cookouts, and consumers’ desire to explore new cuisines and recipes.

• The BBQ seasoning market in Asia Pacific is projected to grow at a CAGR of 5.9% from 2025 to 2030. As outdoor cooking and barbecuing gain popularity, particularly in countries like China, Japan, and Australia, consumers are increasingly seeking diverse and flavorful BBQ seasonings.

BBQ Seasoning Market Segmentation

Grand View Research has segmented the global BBQ seasoning market based on product, distribution channel, and region.

BBQ Seasoning Product Outlook (Revenue, USD Million, 2018 - 2030)

• Barbecue Sauces

• Barbecue Rubs

BBQ Seasoning Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Foodservice

• Retail

  • Hypermarkets & Supermarket

  • Convenience Stores

  • Online

  • Others

BBQ Seasoning Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • Spain

  • Italy

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the BBQ Seasoning Market

• McCormick & Company

• Kraft Heinz Company

• ConAgra Brands

• Badia Spices, Inc.

• Frontier Co-op

• Bertolli

• Tony Chachere’s Creole Foods

• Weber Inc.

• Associated British Foods

• Nestle S.A.