Bathtub Market To Reach $13.04 Billion By 2030 | CAGR: 4.1%

Bathtub Market Growth & Trends

The global bathtub market size is anticipated to reach USD 13.04 billion by 2030 and it is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. A significant factor propelling the market growth lies in its ability to offer relaxation and rejuvenation for both the mind and body. Among the prevailing trends in the global market, detoxification stands out, as soaking in warm water aids in detoxifying the body, contributing to the overall health of vital organs like the liver, kidney, colon, and lungs. Owing to the growing awareness of the health benefits offered by using bathtubs is likely driving the market growth.

Moreover, bathtubs prove highly beneficial for individuals dealing with body inflammation caused by conditions like arthritis. Submerging the body in water creates hydrostatic pressure, alleviating the day-to-day pressures on sore joints, and providing relief from discomfort. In addition, changing consumer tastes are steering the global market towards increased sales, particularly for high-quality, personalized items. The market's expansion is buoyed by a diverse range of bathroom offerings, alongside a rising appetite for top-tier sanitary ware, notably driven by the hospitality sector's escalating demand for premium bathroom products.

While cast iron and acrylic were historically favored as traditional bathtub materials, there's been a notable shift in market preference towards contemporary options like fiberglass and composites. This transformation is attributed to consumer inclinations leaning towards items offering enhanced durability, effortless installation, and minimal maintenance. Consequently, the market has experienced a surge in demand for these modern materials.

The increasing inclination towards eco-conscious and sustainable goods, driven by consumers' pursuit of environmentally sustainable and economically viable options is anticipated the market growth. Moreover, a rise in the popularity of intelligent bathtubs equipped with functionalities such as voice-command operation, automated water filling, and temperature regulation, catering to evolving consumer preferences over the forecast period.

Key players in the market have adopted strategies such as, mergers & acquisitions, product launches, and collaborations to gain significant market share and cater to the needs of the consumers. The functionality of bathtubs extends to providing chromo therapy, aiding in the relaxation of both mind and body. Consequently, the anticipated increase in the adoption of smart bathtubs integrating artificial intelligence indicates a potential surge in popularity. These technological advancements are appealing to customers, likely contributing to a projected rise in bathtub demand within the forecast period.

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Bathtub Market Report Highlights

• Based on the type, the alcove bathtubs segment dominated the market with a 37.54% revenue share in 2023, owing to growing demand from residential sector. The alcove bathtubs are majorly preferred among consumers who have limited bathroom space

• Based on the material, the acrylic segment dominated the market in 2023 with the largest revenue share of 40.18%. Acrylic can be attributed to their resilience, simple maintenance requirements, and adaptability in design, making them a favored choice among consumers

• Based on the end-user, the commercial bathtub segment is expected to grow at the fastest CAGR over the forecast period due to the rising number of hotels, and well centers across regions that have been significantly contributing to the demand for various commercial bathtub products

• Europe is projected to emerge as a lucrative region for global market. This can be attributed to the growing trend of home renovation and remodeling projects has also contributed to the region's market growth

Bathtub Market Segmentation

Grand View Research has segmented the global bathtub market based on type, material, end user, shape, and region:

Bathtub Type Outlook (Revenue, USD Million, 2018 - 2030)

• Freestanding Bathtubs

• Alcove Bathtubs

• Drop-In Bathtubs

• Corner Bathtubs

Bathtub Material Outlook (Revenue, USD Million, 2018 - 2030)

• Acrylic

• Fiberglass

• Porcelain

• Cast Iron

• Others

Bathtub End-user Outlook (Revenue, USD Million, 2018 - 2030)

• Residential

• Commercial

Bathtub Shape Outlook (Revenue, USD Million, 2018 - 2030)

• Rectangular

• Oval

• Square

• Others

Bathtub Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America (CSA)

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

List of Key Players of the Bathtub Market

• Kohler Co.

• TOTO LTD

• American Standard

• Duravit AG

• Jacuzzi Inc.

• Roca Sanitario, S.A.U.

• Delta Faucet Company

• American Bath Group

• Villeroy & Boch AG

• BAINULTRA