The global baselayer compression shirts market size is expected to reach USD 763.9 million by 2030, registering a CAGR of 8.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising popularity of various sports activities and awareness about following a healthy lifestyle are boosting the growth of this market. Rising demand for these products owing to their temperature control, compression, and moisture wicking properties is also likely to drive the market growth over the forecast period.
In addition, increased awareness about the availability of advanced products is supporting the market growth. Impact of social media and digital marketing will drive the market further. The female end-user segment is estimated to register the fastest CAGR of 5.3% from 2019 to 2025. Online channel of distribution is the fastest-growing segment. It is estimated to register a CAGR of 5.9% during the forecast period. The growth can be attributed to the high impact of digital media and marketing.
Rising number of internet and smartphones users, particularly in developing economies, such as China, India, and Brazil, will fuel the product sales through online platforms. Moreover, availability of a wide range of product at discounted prices will boost the segment growth. North America was the dominant regional market in 2018 and accounted for a share of more than 38%. In addition, popularity of sports championships, such as National Basketball Association, National Football Association, and National Hockey League, will augment the market growth in this region.
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The specialty stores segment accounted for the largest revenue share in the global market in 2024. Specialty stores, which cater to specific niches such as athletic wear, outdoor gear, and wellness products, offer various benefits to customers, such as personalized services, expert advice, and high-quality, targeted products.
The male segment accounted for the largest revenue share of 56.4% in the global baselayer compression shirts industry in 2024. Men extensively participate in activities such as running, weightlifting, and cycling, all of which require optimal clothing that can reduce the risk of muscle strain while also improving performance.
The North America baselayer compression shirts market accounted for the largest global revenue share of 38.5% in 2024. Rising health consciousness among consumers in regional economies such as the U.S. and Canada and the widespread popularity of outdoor activities have created a notable market for these products.
Grand View Research has segmented the global baselayer compression shirts market on the basis of end user, distribution channel, and region:
Baselayer Compression Shirts Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Specialty Stores
Online
Others
Baselayer Compression Shirts End-use Outlook (Revenue, USD Million, 2018 - 2030)
Male
Female
Baselayer Compression Shirts Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Spain
Italy
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Latin America
Brazil
MEA
South Africa
List of Key Players in the Baselayer Compression Shirts Market
Under Armour, Inc.
adidas AG
Nike, Inc.
PUMA SE
Decathlon
Canterbury
Spanx, LLC
2XU
Zensah
DragynSkyn
SKINS Compression US
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