The global baby bottle market size is expected to reach USD 5.42 billion by 2030, expanding at a CAGR of 5.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Rise in promotional activities for baby bottles and increased adoption of infant formula are expected to fuel the growth of the market. The demand for infant formula can be attributed to factors such as the hectic work schedules of parents, an increasing number of working women, and rising consumer disposable incomes.
Milk formula is the fastest-growing category in the baby packaged foods market owing to its many benefits, such as convenience and flexibility of feeding. The demand for infant formula can also be attributed to factors such as the hectic work schedules of parents, an increasing number of working women, and a growing number of mothers who are either unable to breastfeed or choose not to. On the heels of this, an increasing number of companies like Nestlé and Abbott have been introducing new baby formula products in the market. This is likely to drive the growth of the market for baby feeding products, including baby bottles, in the near future.
The introduction of BPA-free baby bottles is a key trend observed in the market. Bisphenol A (BPA) is known to cause severe health conditions like thyroid, brain abnormalities, prostate and breast cancer, infertility, and heart diseases. Looking to capitalize on the growing demand for baby bottles, many players operating in the market are concentrating on expanding their businesses by offering advanced and BPA-free products.
Also, the companies such as Nestlé and Abbott are collaborating with leading milk formula producers to catalyze the sales of baby bottles. Manufacturers are also focusing on developing advanced baby bottles with improved features such as flow-controllable nipples, temperature indicator devices, and better raw materials like glass and silicone to gain a competitive edge.
Furthermore, e-commerce has expanded manufacturers' opportunities by providing them with a large selling platform, a stronger distribution channel, and a wider geographic reach. These online baby product stores provide a wide range of products for infants and toddlers, and this trend has grown in popularity and customer approval over the last five years.
In addition, although retail had a difficult year in 2020 overall, according to eMarketer, several national markets enjoyed double-digit e-commerce growth in 2021. For example, in 2021, e-commerce sales in Russia, the United Kingdom, and the Philippines increased by more than 20%.
Moreover, customers are also adopting sustainable and natural products. For instance, Dr. Brown's baby bottles are manufactured using pharmaceutical-grade borosilicate glass and feature a breast-like silicone teat that is curved for a natural latch and bottle-feeding experience. The bottles are clinically proven to alleviate colic and have an inbuilt vent mechanism that conducts air away from the baby's feed. The detachable interior vent system is made of plastic but it's polypropylene, which is the safest type because of its great heat tolerance.
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Plastic baby bottles dominated the global market share in 2022. They are lightweight and can be easily washed by hand or in a dishwasher, making them convenient for busy parents. PP-based bottles are the most common type of plastic feeding bottles owing to their durability and flexibility
The online distribution channel is anticipated to dominate the global baby bottle industry over the forecast period. The growing number of tech-savvy consumers and the increasing variety of goods available on online platforms are the major factors expected to favor the growth of the online channel in the coming years
Asia Pacific baby bottle industry dominated the global market share in 2022. The large infant population, particularly in countries like China and India, contributes to the increased demand for baby bottles. In addition, the region is experiencing rapid urbanization and evolving lifestyles, with more women joining the workforce
Grand View Research has segmented the global baby bottle market based on product, distribution channel, and region:
Baby Bottle Product Outlook (Revenue, USD Million, 2017 - 2030)
Plastic
Silicone
Glass
Stainless Steel
Baby Bottle Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Offline
Online
Baby Bottle Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Norway
Sweden
Asia Pacific
China
India
Japan
Central & South America
Brazil
Argentina
Middle East & Africa
South Africa
UAE
List of Key Players in the Baby Bottle Market
Pigeon Corporation
Medela AG
Goodbaby International Holdings Limited
Koninklijke Philips N.V.
Handi-Craft Company
Artsana S.p.A
comotomo
Richell Corporation
Munchkin, Inc.
Nanobebe US LTD
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