Anti-counterfeit Packaging Market To Reach $345.93 Billion By 2030

Anti-counterfeit Packaging Market Growth & Trends

The global anti-counterfeit packaging market size is expected to reach USD 345.93 billion by 2030, registering a CAGR of 11.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. This is attributed to the growing demand for anti-counterfeit solutions used to prevent negative impacts caused by product piracy and counterfeiting in the global economy.

Counterfeit products result in loss of sales, becoming a major concern for product manufacturers. Furthermore, the poor quality of replicates damages the brand image. This has driven product manufacturers to use anti-counterfeit technology packaging solutions. For instance, footwear brand Nike faces the threat of counterfeit goods and to safeguard the integrity and authenticity of its footwear the company integrates RFID technology’s anti-theft function into its products.

Covert technologies are considered to be beneficial for brand owners and manufacturers, to maintain product authentication. The technology offers various benefits including ease in end-use verification, and helps to build appealing designs for the products. As a result, the technology is expected to grow at a significant rate over the forecast period.

The industry players are adopting several strategies including mergers & acquisitions, partnership agreements, joint ventures, and collaborations to increase their market share. For instance, in January 2022, AWT Labels & Packaging Inc acquired MacArthur Corporation which provides RFID, serialized barcoding, and other anti-counterfeit packaging technologies. This acquisition will help AWT Labels & Packaging Inc to enhance the products used in packaging with these technologies.

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Anti-counterfeit Packaging Market Report Highlights

• The growth of the anti-counterfeit packaging industry is driven by increased penetration in major end-use industries and the increasing focus of product manufacturers on brand protection and improving its supply chain efficiency

• The high implementation cost of anti-counterfeit technology in packaging significantly restrains the anti-counterfeit packaging demand

• North America accounted for the highest market share in 2024 owing to the robust base of pharmaceutical, food and beverage, and consumer goods manufacturing companies in the region. This in turn drives the demand for anti-counterfeit technology-based packaging in the region to maintain product authenticity

• On April 20, 2023, Asahi Kasei Corporation collaborated with TIS to establish the Akliteia digital anti-counterfeiting platform to be affixed to the packaging of Hadate fresh sea urchin developed by Hadate Suisan. This will help the customers verify the authenticity of the packed product and counter the sales of sea urchin products falsely labeled as Hadate Suisan

• On April 20, 2023, Amazon launched the Anti-Counterfeiting Exchange (ACX) project to enable retailers to identify and track counterfeit goods. This initiative can help drive the demand for anti-counterfeit technology-based packaging products

Anti-counterfeit Packaging Market Segmentation

Grand View Research has segmented the global anti-counterfeit packaging market based on technology, application, and region:

Anti-Counterfeit Packaging Technology Outlook (Revenue, USD Billion, 2018 - 2030)

• Covert

  • Security Labels

  • Invisible Printing

  • Others

• Overt

  • Holograms

  • Color Shifting Inks

  • Others

• Forensic

• Track & Trace

  • Machine Readable Data

  • RFID

  • Others

Anti-counterfeit Packaging Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Pharmaceutical

• Food & Beverage

• Apparel & Footwear

• Automotive

• Personal Care

• Electrical & Electronics

• Luxury Goods

• Others

Anti-counterfeit Packaging Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • India

  • China

  • Japan

  • South Korea

  • Taiwan

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • Saudi Arabia

  • UAE

  • South Africa

List of Key Players in the Anti-counterfeit Packaging Market

• 3M

• AVERY DENNISON CORPORATION

• CCL Industries

• DuPont

• Zebra Technologies Corp.

• ITL Group

• SML Group

• SATO Holdings Corporation

• SICPA HOLDING SA

• Systech International

• Applied DNA Sciences

• AlpVision SA

• Authentix

• Atlantic Zeiser GmbH