All-terrain Vehicle Market Size To Reach $6.01 Billion By 2030

All-terrain Vehicle Market Growth & Trends

The global all-terrain vehicle market size is estimated to reach USD 6.01 billion by 2030, registering to grow at a CAGR of 4.0% from 2025 to 2030 according to a new report by Grand View Research, Inc. The development of off-road terrains, trails, and recreational parks is projected to boost the demand for All-terrain Vehicles (ATVs) by 2030. Moreover, governments’ initiatives to enhance tourism and recreational activities have supported the sales of ATVs. For instance, the Travel Management & Off-Highway Vehicle (OHV) Program announced by the U.S. Forest Service aims to increase the awareness and popularity of trails in North America.

Factors such as the growing popularity of off-road racing events and increased advertising have fueled the demand for ATVs across the globe. For instance, in January 2019, the Desert Series Pro ATV tournament involved ATV enthusiasts and many off-road vehicles which contributed to the adoption of ATVs. Additionally, growth in investments from sponsors is anticipated to boost the growth of the market by 2030.

Over the past few years, economic growth in developing economies, such as India and China, has resulted in higher disposable incomes and purchasing power of individuals, creating more spending capacity. This, in turn, supports the travel and tourism industry. As per the data published by the World Travel and Tourism Council (WTTC), the global tourism sector grew by 3.9% in 2018. The development of the tourism sector has led to a significant increase in recreational activities, thereby driving the demand for ATVs.

North America dominated the ATV market in 2024. This can be attributed to the presence of vast and diverse landscapes in North America, including mountain ranges and dense forests. ATV manufacturers focus on developing innovative and safer equipment that can meet the diverse needs of end users who want to explore tough terrains. Additionally, the increasing production and sales of ATVs in North America are expected to contribute to the growth of the market. The presence of various market players, including Polaris Inc., Textron Inc., and BRP, among others, is likely to further contribute to the growth

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All-terrain Vehicle Market Report Highlights

• The 400 - 800cc accounted for the largest share of 48.13% in 2024. The growth can be attributed to the growing popularity of these vehicles for utility activities.

• The recreational segment held the largest market share in 2024. The government and private organizations' initiatives to expand off-road trail networks drive the growth of all-terrain vehicles for recreational activities.

• The North America all-terrain vehicle market held the largest share of 47.92% in 2024.

All-terrain Vehicle Market Segmentation

Grand View Research has segmented the global all-terrain vehicle market based on engine type, application, and region:

All-terrain Vehicle Engine Type Outlook (Revenue, USD Million, 2018 - 2030)

• Below 400cc

• 400 - 800cc

• Above 800cc

All-terrain Vehicle Application Outlook (Revenue, USD Million, 2018 - 2030)

• Agriculture

• Sports

• Recreational

• Military and Defense

All-terrain Vehicle Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • Saudi Arabia

  • UAE

  • South Africa

List of Key Players in All-terrain Vehicle Market

• Polaris Inc.

• American Honda Motor Co., Inc.

• Yamaha Motor Co., Ltd.

• BRP

• Kawasaki Heavy Industries, Ltd.

• Arctic Cat Inc.

• CFMOTO

• Suzuki Motor USA, LLC.

• KYMCO

• HISUN