The global airport duty-free liquor market size is expected to reach USD 13.15 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 10.2% from 2025 to 2030. The growing air travel across developed and developing nations is anticipated to propel the market growth over the forecast period. Duty-free shoppers are growing across the Asia Pacific owing to the ease of purchase with the help of digital platforms. In addition, rising number of passengers, changing lifestyle of individuals, and advancement of tourism are affecting the growth of the travel and tourism sectors, subsequently leading to market growth. A constant increase in air traffic and the growth of the tourism sector are the prime factors nurturing the market demand.
The key players in the market are collaborating and launching premium alcoholic beverages to meet the desired targets of the consumers at the airport. At present, key players are focusing on adopting canned packaging techniques to meet the demand for ambient alcoholic beverages at the airport. For instance, Asahi introduced a new aluminum package, a barreled-shaped package named "Mini-Daru“ beer. In September 2021, Asahi Japan and BrewDog announced their partnership to create a Japanese joint venture. BrewDog can function as a separate unit with its back office, marketing, sales, and teams in this partnership. It can also focus solely on marketing and distributing key BrewDog brands in Japan.
Customers' new tastes and preferences and a rise in demand for exotic and new varieties of wines, such as tropical fruit wines, are anticipated to propel the growth of other segments. Moreover, key players' new liquor launches may attract individuals to purchase, further estimated to fuel the market's growth in the upcoming years.
Most passengers from developing countries spend on liquor as it is available at very economical rates. Rising disposable income and improvement in economic conditions in developing countries are also important factors for the growth of this market. Increasing travel and tourism owing to a larger millennial population willing to spend on leisure tourism and exploration will further drive the market.
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The gin segment is projected to grow at a CAGR of 11.1% from 2025 to 2030, driven primarily by the rising trend of premium and craft gins. International travelers, in particular, are increasingly attracted to high-end, artisanal gins that feature distinctive botanical blends and flavors
The European market is projected to grow at a CAGR of 10.2% from 2025 to 2030. This growth can be attributed to the increasing demand for premium liquors in developed nations
Grand View Research has segmented the global airport duty-free liquor market based on product, and region:
Airport Duty-free Liquor Product Outlook (Revenue, USD Million, 2018 - 2030)
Whiskey
Vodka
Rum
Gin
Wine
Cognac
Others
Airport Duty-free Liquor Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
Spain
Italy
France
Asia Pacific
China
India
Japan
Australia
South Korea
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Airport Duty-free Liquor Market
Heineken N.V.
Diageo plc
Pernod Ricard
Constellation Brands, Inc.
The Brown–Forman Corporation
Rémy Cointreau
Edrington
Glen Moray
William Grant & Sons Ltd
Bacardi Limited
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