The global 2D barcode reader market size is estimated to reach USD 13.60 billion by 2030, growing at a CAGR of 9.4% from 2025 to 2030, according to the recent reports of Grand View Research, Inc. The market growth can be attributed to the increasing proliferation of barcode scanners in electronic shopping systems, reduction in error rate, and improvement in operational efficiency, along with the surge in digitization and the adoption of automated systems. Furthermore, the rising demand for barcode readers from the e-commerce, retail, warehouse, and logistics sectors is expected to drive the demand for barcode readers, supporting the market growth. Individuals in metro cities are increasingly preferring supermarkets and hypermarkets for shopping for their everyday needs.
As a result, supermarkets and hypermarkets are witnessing a larger footfall, especially on weekends and holidays, when managing the long queues and busy billing counters becomes a tedious task for store employees. Hence, supermarkets and hypermarkets are increasingly resorting to digitalization. Retail stores are aggressively implementing electronic shopping systems to reduce workforce pressure without compromising the shopping experience. At this juncture, mobile 2D barcode readers are particularly allowing store employees to scan and track items on-the-go, and subsequently, to improve efficiency and productivity. Businesses are investing heavily to enhance their storage facilities and maintain lean operations.
The use of barcodes has become widespread, helping users optimize operations in retail, e-commerce, logistics, and other industries. The key factors driving the product demand in these industries are the rising need for transportation & logistics, the growing e-commerce & retail landscape, and increasing government support for digitization & automation across emerging economies. The logistics segment will register the fastest CAGR from 2023 to 2030. In the logistics industry, the device acts as a key for effective and smooth logistics and inventory management. To remain competitive and avoid errors, companies constantly incorporate barcodes across different parts of their operation processes from tracking, receiving, transferring, and delivering products to ensure the parcels are leaving the building on the right transport medium and reach the specific destination on a defined time.
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The handheld segment accounted for the largest market share of over 67% in 2024. Handheld 2D barcode readers dominate the market segment due to their versatility, ease of use, and widespread applicability across industries.
The warehousing application segment accounted for the largest market share in 2024. Warehousing dominates the market segment due to these devices' critical role in streamlining inventory management, order fulfillment, and supply chain operations.
North America 2D barcode reader market held the major share of over 31% in 2024. The market is witnessing growth driven by the increasing adoption of automation and digitalization across retail, logistics, and healthcare industries.
Grand View Research has segmented the global 2D barcode reader market report based on product, application, and region:
2D Barcode Reader Product Outlook (Revenue, USD Billion, 2018 - 2030)
Handheld
Fixed
2D Barcode Reader Application Outlook (Revenue, USD Billion, 2018 - 2030)
Warehousing
Logistics
E-commerce & Retail
Factory Automation
2D Barcode Reader Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Middle East & Africa
U.A.E
Saudi Arabia
South Africa
List of Key Players in 2D Barcode Reader Market
Casio Computer Co., Ltd.
Cognex Corp.
Datalogic S.p.A.
Denso Wave Inc.
General Data Company, Inc.
Honeywell International, Inc.
JADAK - A Novanta Company
Juniper Systems Inc.
Keyence Corp.
Marson Technology Co., Ltd.
Omron Microscan Systems, Inc.
Sato Holdings Corp.
Scandit
SICK AG
Unitech Electronics Co., Ltd.
Wasp Barcode Technologies
Zebex Industries Inc.
Zebra Technologies Corp.
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