Germany Nutritional Supplements Market To Reach $16.3 Billion By 2030

Germany Nutritional Supplements Market Growth & Trends

The Germany nutritional supplements market size is anticipated to reach USD 16.3 billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The anticipated growth in industries such as sports nutrition and nutritional supplements sales by e-commerce platforms is likely to impact the market growth. In addition, rising prevalence of diseases among the elderly and demand for healthier food options and dietary supplements is expected to further propel the market growth.

Moreover, increasing disposable income and a rise in household expenditure contribute to the market growth. The rise in goods purchases via e-commerce platforms is attributed to the substantial population using smartphones. According to the International Trade Administration, about 82% of the German population uses smartphones, and 66% of online purchases were done via smartphones in 2022. A significant rise in online purchases was observed in the country during the COVID-19 pandemic.

The German government’s initiatives focusing on a healthy lifestyle, healthy nutrition, and engagement of children and young adults in sports and physical activities harness the market growth. For instance, the German Federal Government has laid down a National Action Plan IN FORM focusing on improving the eating habits of school children and young adults by including healthy diet plans for school children. The federal states and/or local communities fund sports in schools. Moreover, the Nutrition Strategy of the Federal Government focuses on a shift from the consumption of high-fat and high-sugar-based products to the consumption of plant-based products which is further likely to aid the research and development of new plant-based dietary supplements.

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Germany Nutritional Supplements Market Report Highlights

• Based on product, the functional foods and beverages segment dominated the market with the largest revenue share of around 55% in 2023 owing to the increased household expenditure on food and non-alcoholic beverages.

• Based on formulation, the capsule segment is expected to grow at the fastest CAGR of 9.6% from 2024 to 2030.

• Based on sales channel, the supermarkets segment dominated the market with the largest revenue share around 43% in 2023.

• In May 2023, Sirio Europe GmbH Co KG launched a UC-II collagen-loaded and vitamin C-enriched gummy Jumping Jacks. 

Germany Nutritional Supplements Market Segmentation

Grand View Research has segmented the Germany nutritional supplements market based on product, formulation, sales channel, and consumer group:

Germany Nutritional Supplements Product Outlook (Revenue, USD Million, 2018 - 2030)

• Sports Nutrition

  • Sport Supplements

    • Protein Supplements

      • Egg Protein

      • Soy Protein

      • Pea Protein

      • Lentil Protein

      • Hemp Protein

      • Casein

      • Quinoa Protein

      • Whey Protein

        • Whey Protein Isolate

        • Whey Protein Concentrate

    • Vitamins

    • Minerals

      • Calcium

      • Potassium

      • Magnesium

      • Iron

      • Zinc

    • Amino Acids

      • BCAA

      • Arginine

      • Aspartate

      • Glutamine

      • Beta Alanine

      • Creatine

      • L-carnitine

    • Probiotics

    • Omega -3 Fatty Acids

    • Carbohydrates

      • Maltodextrin

      • Dextrose

      • Waxy Maize

      • Karbolyn

    • Detox Supplements

    • Electrolytes

    • Others

  • Sports Drinks

    • Isotonic

    • Hypotonic

    • Hypertonic

  • Sports Foods

    • Protein Bars

    • Energy Bars

    • Protein Gel

  • Meal Replacement Products

  • Weight Loss Products

• Fat Burner

  • Green Tea

  • Fiber

  • Protein

  • Green Coffee

  • Others (Turmeric, Ginseng, Cranberry, Garcinia cambogia)

• Dietary Supplements

  • Vitamins

    • Multivitamin

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin E

  • Minerals

  • Enzymes

  • Amino Acids

  • Conjugated Linoleic Acids

  • Others

• Functional Foods and Beverages

  • Probiotics

  • Omega -3

  • Others

Germany Nutritional Supplements Formulation Outlook (Revenue, USD Million, 2018 - 2030)

• Tablets

• Capsules

• Powder

• Softgels

• Liquid

• Others

Germany Nutritional Supplements Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Brick & Mortar

  • Direct Selling

  • Chemist/Pharmacies

  • Health Food Shops

  • Hyper Markets

  • Super Markets

• E-commerce

Germany Nutritional Supplements Consumer Group Outlook (Revenue, USD Million, 2018 - 2030)

• Infants

• Children

• Adults

  • Age group 21 to 30

  • Age group 31 to 40

  • Age group 41 to 50

  • Age group 51 to 65

• Pregnant

• Geriatric

List of Key Players in the Germany Nutritional Supplements Market

• Glanbia PLC

• Abbott GmbH

• Nestlé Health Science

• Herbalife International Deutschland GmbH

• Amway Europe

• PepsiCo

• Clif Bar & Company

• Science in Sport plc

• THG PLC

• Hawlik BioImport GmbH

• Rocka Nutrition