The Germany fruit juice market size is projected to reach USD 14.39 billion by 2030, registering a CAGR of 10.9% according to a new report by Grand View Research, Inc. Growing societal responsiveness toward serious health problems is contributing towards the development of the market. The beverage sector in Germany is reshaping itself by shifting focus from carbonated soft drinks (CSD’s) to healthy and nutritional fruit beverages.
Numerous research and studies have proved the linkage between obesity and CSD’s consumption. Changing demographics such as increasing number of single person households, aging population, and growing urban dwelling has created a supportive environment for fruit drinks sales through varies distribution channels. Busy lifestyle along with hectic schedules and growing number of two working parents are the major factor in developing channels which can provide various products at single place.
Packaging and labeling are one of the major factors for juice manufacturers. Under EU laws, labeling and packaging processes need to comply with the prescribed material standards and energy consumption limit. Development in Laser coding, high-pressure processing (HPP) and cold fill processing technology is enabling manufacturers to increase their output. These technologies have enabled the beverage manufacturers to reduce the output cost by reducing the requirements of preservatives and additives.
The market for fruit juice in Germany comprises various small, mid and large-sized establishments, operating with a focus on specific consumer sections. In this highly dynamic industry, the distribution channel plays a very important role and is the key to success. The rising competition is pushing brands toward other distribution channels such as direct sales, specialty retail stores, drug stores, pharmacies, mass merchandisers such as Wal-Mart Stores, Inc., supermarkets, and hypermarkets.
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Orange flavor accounted for the market revenue share of 38.0% in 2023. This dominance can be attributed to the easy accessibility of oranges in retail markets and a strong consumer preference for the fresh taste and health benefits of orange juice.
In 2023, plastic emerged as the fastest growing packaging type in Germany fruit juice market owing to the easy availability and less cost over other available substitute
Take home segment accounted for the largest share accounting for 75.8% in 2023. Take home juices are more economical for a large order quantity.
Grand View Research has segmented the Germany fruit juice market based on packaging, flavor, and distribution channel:
Germany Fruit Juice Packaging Outlook (Revenue, USD Million, 2018 - 2030)
Plastics
Cartons
Glass
Others
Germany Fruit Juice Flavor Outlook (Revenue, USD Million, 2018 - 2030)
Orange
Apple
Flavor Mixes
Grape
Others
Germany Fruit Juice Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Take Home
On Premise
Impulse
List of Key Players in Germany Fruit Juice Market
The Kraft Heinz Company
Hain Celestial
Campbell Soup Company
Nestlé S.A.
The Coca-Cola Company
ECKES Granini Group
Frucor Suntory (Just Juice)
The Green Line Società Agricola S.p.A.
Del Monte Fresh Produce Company
Asahi Group Foods, Ltd
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