Europe Manga Market Size To Reach $2,371.8 Million By 2030

Europe Manga Market Growth & Trends

The Europe manga market size is anticipated to reach USD 2,371.8 million by 2030 and it is projected to grow at a CAGR of 19.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing e-commerce industry, diversification of language translations, and emerging global community are the key factors driving the market growth. The rising interest of people in Japanese manga has brought in competitors from other countries with similar visual narratives, such as manhwa and manhua from South Korea and China, respectively, leading to an increase in diversification of genre and portfolio to tackle the competition.

Europe has diverse languages, consisting of 24 national languages with over 200 spoken languages. Several manga’s are available in popular languages such as German, French, Italian, Spanish, Finish, Norwegian, and Czech. Several fan translations of well-known manga in local languages are available, leading to deeper market penetration.

The COVID-19 pandemic had a positive impact on the European market. The increase in consumption of digital manga, combined with the lockdown, boosted the readership and the overall fan base of manga despite the decreased production of manga. Many people developed a habit of reading during this time, resulting in increased manga sales.

Social media platforms such as Reddit boosted the market growth, due to the increased discoverability and formation of worldwide communities, providing a space where individuals with shared interests can connect, share information, and engage in discussions on various manga, thereby creating opportunities for businesses to reach a wider audience. Other social media platforms, such as TikTok, and Instagram, also play a vital role in this market. Many influencers recommend and talk about their favorite manga to the viewers.

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Europe Manga Market Report Highlights

• Based on content type, the digital segment led the market with the largest revenue share of 90.0% in 2023 and is expected to grow at the fastest CAGR over the forecast period. It can be attributed to the surged use of smartphones, smart tablets, laptops, and e-readers

• Based on distribution channel, the online segment dominated the market in 2023 and is expected to grow at the fastest CAGR over the forecast period. It can be attributed to the emergence of the e-commerce industry. The offline segment is also expected to grow at a significant CAGR during the forecast period, owing to the rising demand for merchandise stores

• In terms of genre, the action and adventure segment led the market with the largest revenue share of 35.4% in 2023. The growth of the romance and drama segment in manga can be attributed to sub-genres catering to different preferences. Manga creators have demonstrated their creative prowess by experimenting with diverse settings, character types, and storylines, ensuring the genre remains engaging and innovative

• Based on gender, the female segment is expected to grow at the fastest CAGR over the forecast period. One of the key drivers of the male segment in the manga market is the Shonen manga genre. Shonen manga typically features young male protagonists and targets young male readers. These stories often include action, adventure, and humor and are known for their highly stylized artwork

• In terms of audience, the adult segment dominated the market in 2023 and is expected to grow at the fastest CAGR throughout the forecast period. One of the key factors driving the market growth of the adult segment is the increasing diversity of manga genres and themes. While manga has always been known for being dominated by genres like shonen, and shojo, there has been a growing trend towards more mature and complex themes, such as horror, drama, and even explicit content

• In January 2024, Glenat organized the Angoulême Comic Strip Festival, exhibiting various works from artists, new manga releases, and meetings and signings with different promoters

• In January 2022, Panini UK Ltd. partnered with Games Workshops, a UK-based figurine manufacturer, to develop their game, Warhammer, collectables. They plan to expand these collectables to other segments, including comics and manga

Europe Manga Market Segmentation

Grand View Research has segmented the Europe manga market report based on content type, distribution channel, genre, gender, audience, and country:

Europe Manga Content Type Outlook (Revenue, USD Million, 2018 - 2030)

• Printed

• Digital

Europe Manga Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Europe Manga Genre Outlook (Revenue, USD Million, 2018 - 2030)

• Action and Adventure

• Sci-Fi and Fantasy

• Sports

• Romance and Drama

• Others

Europe Manga Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Male

• Female

Europe Manga Audience Outlook (Revenue, USD Million, 2018 - 2030)

• Children and Kids

• Teenager

• Adults

Europe Manga Country Outlook (Revenue, USD Million, 2018 - 2030)

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

List of Key Players in the Europe Manga Market

• Glénat

• Kurokawa

• Kazé

• Carlsen Comics

• Tokyopop Germany

• Panini Comics

• Hachette Distribution Services

• Cultura

• Fnac