The Europe complementary and alternative medicine market size is expected to reach USD 189.02 billion in 2030 and is expected to grow at a CAGR of 21.4% from 2025 to 2030. The market is majorly driven by the growing awareness regarding alternative medicine and its numerous associated benefits. Further, an increase in the adoption of, spas, and other wellness treatments has resulted in a considerable adoption of complementary and alternative medicine services.
The presence of a large number of service providers along with educational institutes is likely to create lucrative growth opportunities over the forecast period. In addition, R&D activities to determine the potential of CAM in treating a number of chronic diseases are anticipated to boost the market growth over the forecast period.
The willingness of people to use CAM will further offer lucrative growth opportunities in the forecast period. Naturopaths were referred four times as regularly as acupuncture, TCM, osteopathy, and other methods were employed more than 3 times by people without supplemental health insurance. In addition, people in Switzerland with additional health insurance for CM used all CM modalities.
Germany accounted for the largest revenue share in the European market in 2020. The European market is fragmented and witnesses moderate market competition. This is due to the presence of a number of well-established service providers as well as recognized education providers in the region.
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The body healing intervention segment held the largest revenue share during the forecast period owing to the increasing inclination of the consumers towards the use of these therapies. Owing to its growing popularity, a number of insurance companies are offering coverage in their medical plans, which is expected to offer lucrative growth opportunities in the forecast period
The traditional alternative medicine/botanical intervention segment was the second-largest revenue-generating segment during the forecast period. Government initiatives along with increasing awareness among the population are expected to drive the segment over the forecast period
The mind healing intervention segment is expected to witness growth over the forecast period due to the rising prevalence of mental illness, along with well-established research institutes in the region
In the near future, there will be a demand by technology and medical companies to further research on how energy networks connect to bodies and brains
Moreover, sensory integration therapy has become one of the most demanded and utilized approaches for autism
The increasing research and focus of researchers on developing therapies is expected to fuel the market growth
Grand View Research has segmented the Europe complementary and alternative medicine market report based on intervention, and country
Europe Complementary And Alternative Medicine Intervention Outlook (Revenue, USD Million, 2018 - 2030)
Traditional Alternative Medicine/Botanicals
Ayurveda
Apitherapy
Bach Flower Therapy
Naturopathic Medicine
Traditional Chinese Medicine
Traditional Korean Medicine
Traditional Japanese Medicine
Traditional Mongolian Medicine
Traditional Tibetan Medicine
Zang Fu Theory
Mind Healing
Autosuggestion
Hypnotherapy
Neuro-linguistic Programming
Self-hypnosis
Spiritual Mind Treatment
Transcendental Meditation
Body Healing
Acupressure
Acupuncture
Alexander Technique
Auriculotherapy
Autogenic Training
Chiropractic
Cupping Therapy
Kinesiology
Osteomyology
Osteopathy
Pilates
Qigong
Reflexology
Yoga
External Energy
Magnetic Therapy
Bio-magnetic Therapy
Magnetic Resonance Therapy
Radionics
Reiki
Therapeutic Touch
Chakra Healing
Sensory Healing
Aromatherapy
Music therapy
Sonopuncture
Sound Therapy
Europe Complementary And Alternative Medicine Country Outlook (Revenue, USD Million, 2018 - 2030)
Europe
Germany
U.K.
France
Italy
Spain
Denmark
Sweden
Norway
Belgium
Switzerland
NetherlandsPoland
Austria
Greece
Ireland
Rest of Europe
List of Key Players in Europe Complementary And Alternative Medicine Market
Columbia Nutritional
Nordic Nutraceuticals
Ramamani Iyengar Memorial Yoga Institute
The Healing Company Ltd.
John Schumacher Unity Woods Yoga Centre
Sheng Chang Pharmaceutical Company
Pure Encapsulations, LLC.
Herb Pharm
AYUSH Ayurvedic Pte Ltd.
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