The Asia Pacific generative AI market is anticipated to reach USD 37.55 billion by 2030. It is anticipated to expand at a CAGR of 37.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The major factors contributing to market growth include rising advancements in deep learning algorithms, increasing adoption of cloud-based solutions, and demand for AI-generated content across various industries. Rising demand for AI-generated content across various industries drives the adoption of GenAI solutions in Asia Pacific. From media and entertainment to e-commerce and healthcare, organizations use AI to create personalized and engaging customer experiences.
GenAI technologies enable businesses to automate content creation processes, generate personalized recommendations, and develop innovative products and services. Organizations are increasingly recognizing the value of data as a strategic asset and investing in AI technologies, including generative AI, to extract actionable insights from large volumes of data. GenAI algorithms can analyze data patterns, generate predictive models, and assist in decision-making processes, empowering businesses to gain a competitive edge in the industry. For instance, in September 2023, Avanade Inc., a Microsoft solutions provider, launched the first GenAI Lab in Southeast Asia. This lab serves as a center of excellence and allow organizations to test and create generative AI solutions.
The lab helps organizations extract business value from data and accelerate AI readiness. Governments across the region are implementing policies to promote innovation, entrepreneurship, and the development of AI ecosystems. By providing funding, incentives, and infrastructure support, governments encourage collaboration between industry players, research institutions, and startups to accelerate the adoption and deployment of AI solutions. These initiatives promote a favorable environment for the growth of the generative AI market in the Asia Pacific region. For instance, in September 2023, China launched a USD 40 billion fund to boost its domestic manufacturing of semiconductors, which are critical components for powering advanced AI programs, such as OpenAI's ChatGPT.
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The software segment accounted for the largest revenue share of 64.7% in 2023 owing to increasing investment in AI and emerging economic indicators
The diffusion networks segment is expected to witness the fastest growth from 2024 to 2030 due to increasing demand for advanced and diverse generative models capable of synthesizing high-quality and realistic content
The Natural Language Processing (NLP) segment dominated the market in 2023 owing to rapid rise in popularity of platforms, such as Siri, Alexa, and Google Search
The multimodal generative model is expected to witness the fastest CAGR from 2024 to 2030 due to the demand for real-time processing of multimodal data is increasing rapidly
The media & entertainment segment accounted for the largest revenue share in 2023 owing to the demand for GenAI for better advertisement and campaign journalism
China led the market and is projected to grow at a significant CAGR from 2024 to 2030 due to accelerating adoption across traditional industries and the development of AI computing power
In February 2024, Microsoft announced a partnership with Sarvam AI, an Indian startup, to support the development of GenAI applications based on voice technology. Sarvam aims to make its Indic voice LLMs available on Microsoft's cloud platform, Azure
Grand View Research has segmented the Asia Pacific generative AI market on the basis of component, technology, application, model, end-use, and region:
APAC Gen AI Component Outlook (Revenue, USD Million, 2018 - 2030)
Software
Services
APAC Gen AI Technology Outlook (Revenue, USD Million, 2018 - 2030)
Generative Adversarial Networks (GANs)
Transformers
Variational Auto-encoders
Diffusion Networks
APAC Gen AI Application Outlook (Revenue, USD Million, 2018 - 2030)
Computer vision
NLP
Robotics and Automation
Content Generation
Chatbots and Intelligent Virtual Assistants
Predictive Analytics
Others
APAC Gen AI Model Outlook (Revenue, USD Million, 2018 - 2030)
Large Language Models
Image & Video Generative Models
Multi-modal Generative Models
Others
APAC Gen AI End-use Outlook (Revenue, USD Million, 2018 - 2030)
Media & Entertainment
BFSI
IT & Telecommunication
Healthcare
Automotive & Transportation
Gaming
Others
APAC Gen AI Regional Outlook (Revenue, USD Million, 2018 - 2030)
Asia Pacific
China
India
Japan
Australia
South Korea
Singapore
List of Key Players of Asia Pacific Generative AI Market
Huawei Technologies Co., Ltd.
Alibaba Cloud
Baidu, Inc.
Google LLC
Amazon Web Services, Inc.
IBM
Microsoft
Genie AI Ltd.
MOSTLY AI Inc.
D-ID
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